This one also didnt make to the list the first time.

Thanks
Pankaj

---------- Forwarded message ----------
From: Pankaj Chawla <[EMAIL PROTECTED]>
Date: Feb 1, 2008 11:17 AM
Subject: Re: [IxDA Discuss] The Beautiful and the Useful
To: Andrei Herasimchuk <[EMAIL PROTECTED]>
Cc: ixda Discuss <[EMAIL PROTECTED]>


On 2/1/08, Andrei Herasimchuk <[EMAIL PROTECTED]> wrote:
>
> On Jan 31, 2008, at 7:44 PM, Pankaj Chawla wrote:
>
> > On 2/1/08, Andrei Herasimchuk <[EMAIL PROTECTED]> wrote:
> >> I know of no formalized design profession in existence in this modern
> >> world where aesthetics, both material and immaterial, are not
> >> integral in some fashion to the practice of the discipline.
> >
> > Integral, yes; fundamental no.
>
> Ok... I'm game. What other formalized design profession is this true
> for? What other formalized design discipline exists where aesthetics
> are not fundamental?
> >

Well, pick any design discipline of your choice - UI Design, Industrial Design,
Visual Design, Graphics Design etc etc. Catch a plane from US to Europe
to Australia to Japan to South East Asia to Middle East to Africa (the itinerary
is  a tour from the most developed nation travelling down to the least developed
part). As you travel this route you will see that each of the design disciplines
exist but each of them focuses on a different attribute of design (aesthetics,
ergonomics, sustainability, functional behaviour, predictability, adaptability),
but each works on the fundamental need of fulfilling an interaction between
a human and a machine. So yes if you are in US, aesthetics is such an important
attribute of design that it will look almost fundamental, but go to Africa where
every cent costs and aesthetics is a luxury that doesnt fit the bill.
Do you even
think people will worry about Arial vs Verdana discussions in that
part of the world
but we just had a huge discussion around that on IxDA. So the only fundamental
need of design is to facilitate a communication (an interaction), rest all are
attributes which exist within the context of time and place and once the context
is fixed the importance of each of the attributes also gets fixed.


I hope it makes sense.

Thanks
Pankaj
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