"Langley has a design background and internally at P&G" Wasn't Langley the one that brought IDEO into P&G, and turned the entire culture into a design culture?
>From the Newsweek article about P&G: "None of these and a thousand other changes at Procter & Gamble, the nation's No. 1 consumer-products powerhouse, has happened by accident. Until A. G. Lafley was made CEO in 2000, P&G was in a downward spiral—a classic case of an aging company with mature, gold-standard brands (think Pampers, Tide, Crest) suffocating from lack of innovation. One of Lafley's first acts was to appoint Claudia Kotchka, a 27-year P&G veteran, as the company's first vice president for design innovation and strategy. And one of Kotchka's first acts was to embed top designers in brand teams to help rethink not just the superficials—graphics, packaging, product design—but, more importantly, how consumers experience products." On Mon, Apr 28, 2008 at 9:52 AM, mark schraad <[EMAIL PROTECTED]> wrote: > The new book out by A.G. Lafley and Ram Charan, "The Game-Changer: How You > Can Drive Revenue and Profit Growth with Innovation" is telling in itself. > While I have not yet cracked it, Langley has a design background and > internally at P&G he promotes design as a key strategy and points to it as > an important ingredient in the company's recent success. The book company > must have felt that using the work 'innovation' would trigger many more > sales than the word design. > Running around a old school hierarchal corporation talking about the > virtues > of design might work for the CEO, but for the rest of us we just have to > be > much smarter than this. Roger Martin speak of this often... learn to talk > business. Understand what maters to business people... and translate. Most > designers are pretty good at translating and story telling, but for some > reason we bristle when it comes to doing the same for our story. Certainly > there is much business can gain and learn from design. But frankly, we > need > them to recognize us more than they need us. > > If designers aren't motivated or able to capitalize on the sweets spots of > process and strategy... you can not blame those from business for > recognizing those same traits and putting them to use. We have no one to > blame but ourselves when our thunder is stolen. > > Mark > > > ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [EMAIL PROTECTED] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
