I am  a user who doesn't appreciate when a system "guesses" what I might 
like. The use of that word makes me nervous for myself as a user and for a 
client of mine where "guessing" may just not be reliable or accurate 
enough, leading to more frustration.

If the guessing also is based on click that the user makes as part of a 
basic site exploration and not something they might wish to be guesses on 
(like when I get Amazon recommendations when I was just clicking around 
looking for random things I don't plan to ever buy), that serves to 
confuse the interface rather than customize it for the user in a 
meaningful way.






RE:
Technology Review (MIT's innovation rag) has an article on Adaptive
UIs for the web.
http://www.technologyreview.com/Biztech/20872/

What do people think about this? Does it scale?
from an IxD perspective?

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