@ JenniferVignone - Their sales because of the technique would have told them otherwise if it wasn't working.
@ Danny - We already know users don't know themselves very well. That is why we don't ask, but observe. @ Jeff - Dangerous situations I can probably think of is Air Traffic Controller Interfaces. Adaptive systems could prescribe procedures for certain situations, but for you to trust it you will need to have catered for ALL possible situations and that is rarely possible (right now). The example they used in the study shows content being presented differently, but the details of the content stayed the same. So if the system guessed incorrectly your cognitive style, you would still be getting the information you expect when you clicked on a link; it would just be presented differently. For e-commerce purposes they would probably track their accuracy by improved sales and by comparing their predicted content between different, but similar cognitive users. Regarding the Amazon example: Amazon usually ask you if you are "User X" and if not, "click here". This will remove details of the previous user and new predictions will be based on your surfing, You can't really blame Amazon's predictive system, if you "lied" to them about who you are, by continue browsing as someone else. ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [EMAIL PROTECTED] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
