On Jun 9, 2008, at 6:37 PM, Robert Hoekman Jr wrote:

"When creating great experiences, it's not so much about doing what users expect. Instead, it's about creating a design that clearly meets their needs
at the instant they need it."
The article makes a clear case for this statement in the context of what was
researched to write it, but the statement itself could be misleading.
[...]

In other words, when creating great experiences, it may not necessarily be
about doing what users expect in the first place, but it is often most
certainly about living up to the expectations you explicitly attempt to set through the design. If you label a button "Save Now", it better do exactly
that.

I'm confused.

What are you proposing a "Save Now" button do that would (a) not do what would be what users expect *and* (b) meet their needs at the moment they need it?

It's not so much that the "Save Now" button do what users expect. It's that it do what users need, which, if I'm not mistaken, is to save the stuff now.

What's the issue?

Jared

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