OK,
not to sound like a broken record, but to me, Apple "gets it". (now
fire your flaming arrows to /dev/null ;-} ).
Ask them (or better yet, have them try this).
"Ever purchased a brand new Apple Mac Book (or Macbook pro?, etc). What
was your experience like, from opening the packaging, looking over the
very simple setup getting started page, to powering it up and logging in
for the first time?" Just try it!
(seriously, if you want to really sell this idea, consider having them
go through these steps).
From the innovative packaging, to the instructions, to the setup menu
which actually takes a picture of you for your login prompt, to stepping
through the initial setup steps - its very easy and enjoyable. Is it
perfect? By no means, but it beats the pants off many other user
experiences. Imitation is one of the strongest forms of flattery.
Same for an iPod or iPhone. Clever and cool packaging. Apple doesn't
stop at just making a great experience with one application, they do the
whole ecosystem. Again its /*not */perfect, but its good. The system
is simple, understandable and for many - quite enjoyable.
(ok, off my Apple soap box and down to the real world)
'mark
-----Original Message-----
From: alan james salmoni <[EMAIL PROTECTED]>
Just out of curiosity Sam and Jamie (and anyone else), if you were
given just 5 seconds to pitch UX to someone in a company, what would
you say?
________________________________________________________________
Welcome to the Interaction Design Association (IxDA)!
To post to this list ....... [EMAIL PROTECTED]
Unsubscribe ................ http://www.ixda.org/unsubscribe
List Guidelines ............ http://www.ixda.org/guidelines
List Help .................. http://www.ixda.org/help
________________________________________________________________
Welcome to the Interaction Design Association (IxDA)!
To post to this list ....... [EMAIL PROTECTED]
Unsubscribe ................ http://www.ixda.org/unsubscribe
List Guidelines ............ http://www.ixda.org/guidelines
List Help .................. http://www.ixda.org/help
