It sounds like a bad idea, for two reasons I could think of right now. One, adding features doesn't guarantee a better user experience, in the same way that gaming page views doesn't accurately measure how people are using the site. You could have all of the features in the world and still no one would use them. Any gain from that would be nil. The most important part about social anything isn't the tools, it's the network power. If you have no social features now, your network power is zero. Once you're done building all of these features, your power will still be zero, until users start to adopt the technology. So again, just adding features doesn't correlate to anything.
Two, it doesn't too well-thought out enough. Social network savvy users already have their limited attention divided across so many other sites. What makes your client think that their site is worthy enough to be in that mix? What features are so compelling on your client's site that no other social network already provides? Remember, these existing social networks already have network power, inertia, and brand working in their favor, while your client is starting from nothing. My recommendation would be to investigate low-investment/high-yield techniques, and relying heavily on existing networks, maybe through applications or partnering. Otherwise, it will just look like one of the many other non-social sites with social features that are vastly underused. -Mark On Fri, Oct 10, 2008 at 8:23 AM, Johan Sjöstrand < [EMAIL PROTECTED]> wrote: > Hello. > > I would need some help to reply to a clients request. He's asking veery > generally how much turnover you could get on page views / time spent on site > if you would to implement social features. What does social features would > be is not clear. The site is very established. He's asking so he can prepair > a business plan. > > I don't even know where to begin.. maybe through examples? "The site X > improved their statistics by doing Y." > > Help me help him. Thanks.. > > /Johan > ________________________________________________________________ > Welcome to the Interaction Design Association (IxDA)! > To post to this list ....... [EMAIL PROTECTED] > Unsubscribe ................ http://www.ixda.org/unsubscribe > List Guidelines ............ http://www.ixda.org/guidelines > List Help .................. http://www.ixda.org/help > ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [EMAIL PROTECTED] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
