I sent this list out to the Yahoo! Design team in my farewell message last
year. Some are specific to big company dynamics (2–4), but hopefully all are
at least thought-provoking.

   1. *Understand the user needs/goals before you design. *I could expound
   on this one in length, but instead here is my pithy aphorism: "First define
   the problem, then design a solution."
   2. ***Partner with a sympathetic PM or developer who will help champion
   your design. *All of my design successes at Yahoo! had this as a common
   component.**
   3. ***Connect with your fellow designers at Yahoo! *This is something I
   wish I'd done more of in my time here. It not only connects you with other
   like-minded colleagues, but it also exposes you to other areas of the
   business and might open you up to internal transfer opportunities.
   Cross-pollination is definitely a good thing.**
   4. ***Write up design bugs. *This is the most effective tactic I've found
   for keeping important design details from falling through the cracks.**
   5. ***Use a highly responsive tool for creating design mocks. *I have
   tried out many programs over the years including Photoshop, Illustrator,
   PowerPoint, Interface Builder, Visual Basic, AppleScript, and a host of
   others for creation design mocks; *Visio* is my current favorite on the
   PC, and *OmniGraffle* on the Mac. They are both very responsive and
   mostly keeps out of my way letting me focus on the design.**
   6. ***Know Thyself.* I highly recommend reading either Now, Discover Your
   
Strengths<http://www.amazon.com/Discover-Your-Strengths-Marcus-Buckingham/dp/0743201140/>or
StrengthsFinder
   
2.0<http://www.amazon.com/StrengthsFinder-2-0-Upgraded-Discover-Strengths/dp/159562015X/>and
taking the test therein. I found it extremely valuable to know and
focus
   on my strengths.**
   7. ***Apply your design skills to your passions.* There is a huge need
   for design thinkers in all areas of our lives, not just web and software.
   I've had success applying my design skills to several non-profits. I'm
   optimistic that designers can help solve the biggest problems facing us
   today. I believe that designers will play a critical role in crafting Public
   Policy 2.0™ in areas as diverse as the environment, human rights, commerce,
   and law. I'd love to see one of your names in the news when it happens.**
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