Talk to researchers directly in the markets you want to test in and
let them help you get the answers you are looking for.  

Depending on what you are looking to find out, this will determine
your approach and then local researchers (with local language,
experience in their market and understanding of the nuances in that
market should will help you get the answers)

Also ensure that if you have observers from other countries in the
study, that they are well briefed on what they are seeing and what it
means for the development of the product going forward e.g.
localization or value proposition in the market being studied.

rgds,
Dan


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Posted from the new ixda.org
http://www.ixda.org/discuss?post=35326


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