Thanks everyone for the great answers. I have a follow up question. The colleague that has put together the initial persona sketches has included a couple of attributes that are specifically geared toward selling the end product.
Specifically, for example, he created one called "Decision Maker" that he explains the purpose as "Links to the selling process that we use (if any). Likely candidates are: SPIN, Solution Selling, or Strategic Selling. Agree regarding the goals. " Here's how that is articulated on one of the personas: "Can voice a %u201Cno%u201D and make the selling process more difficult. Requires overcoming specific objections. Will share experiences with the Marketing Director, and likely to be the person to show the Marketing Director how to use the system or outcome from the system. " Again I'm thinking - this doesn't belong. It seems like that information could be included in the personal profile section, if at all? Basically we can say they are an influencer in decision making? It seems to me a persona is not about selling, it's about designing properly. And if we design properly, we won't have to concern ourselves with how the sales force is going to sell it, because it will satisfy our target user needs and they should want it. I'm having a hard time articulating myself on this one, especially with my colleague, and I feel like he may dig his heels in on this one. I'm really not sure how I would go about using what he wrote there as part of the design process. It's good to know they may have a certain effect on the decision making process, but again - if I've understood his needs and met them with my product... I'm just repeating myself now. Thoughts? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Posted from the new ixda.org http://www.ixda.org/discuss?post=39287 ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... disc...@ixda.org Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
