On Mon, Mar 2, 2009 at 7:14 AM, Tom Dell'Aringa <pixelm...@gmail.com> wrote: > It seems to me a persona is not about selling, it's about designing > properly. And if we design properly, we won't have to concern > ourselves with how the sales force is going to sell it, because it > will satisfy our target user needs and they should want it.
We've successfully developed and used both design personas and marketing personas. Design personas address user needs and goals during an individual's use of the product, and are strictly focused on design considerations. On the other hand, marketing personas address the decision-making environment in which the person will be considering product acquisition or service selection. This includes information sources, technical context, and so on. Like a design persona, it also addresses user goals and needs, but with the perspective of "what is the value proposition that will speak to this person?" Marketing personas may also be developed around roles that may never be actual product users, such as corporate purchasing agents or IT staff. I find it best to separate the design and marketing personas. Otherwise, you tend to load too much onto a single document, and create confusion for persona users with different roles in the company. - Oliva -- Olivia C. Williamson User Experience Architect White Horse Productions ocwilliam...@gmail.com 650-305-5950 ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... disc...@ixda.org Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
