Hello there, interesting post... I've been questioning myself about the utility of personas as well, especially when working with engineers not used to using them in the design phase. However, I still believe they are, and will remain, useful in each design phase: there will always be a moment in which you'll say "suppose x is using this system" where x is one of your personas. And in these cases, the better the persona profile, the more the information on its interaction with what you're working on. I've been teaching and working in marketing for awhile, and the first step is, and always will be, knowing your customer, that is, in other words, designing your persona, and the one you mean to target. There could be mistakes in foreseeing behavior, but I don't think this should affect the persona design, but probably understand when the imagined persona needs to become a test user, and how this should affect our design process. Web is changing, after all...
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