Ankit.
One of the problems you will likely encounter is both cultural (to
the org) and semantic. Try to define what constitutes the user
experience. And for a frustrating exercise, try to establish metric
for that. Then, survey your stakeholders to determine what they think
the user experience is... or what a good one is. This is at the root
of the problem.
There is little consensus... you will find very few people that won't
tell you of the importance of the user experience... yet those same
people will quickly compromise it in exchange for revenue. Look at
what about.com has become in recent years. Far from its position as a
quality information site of years ago... it is basically a search
engine magnet with little if any usable content. User experience (and
content) have taken a back seat to revenue.
There are also places where the two overlap. When you observe or
research readers looking through the travel section of a newspaper...
you will notice that the advertisements, to a great extent, are the
content. This revenue vs experience issue is not as cut and dry as it
may seem.
Mark
On Apr 15, 2009, at 1:46 AM, Ankit Shekhawat wrote:
Hi All,
We often end up in a debate with our clients who are desperate for
earning some extra revenue by adding new advertising spots on the
website.
How much ever we hate it, we end up trying to create a balance. It is
often the only source of revenue for many content based sites.
I am currently doing a research on how to deal with advertising with
minimum compromise on user experience.
Do we have any research / guidelines / best practices supporting the
same? How can we explain them the user experience point of view.
Regards
Ankit Shekhawat
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