On Jun 7, 2009, at 8:27 PM, Steve Baty wrote:
Isn't it OK for a definition to put forward a view of the 'ideal
state' rather than attempt to capture all the messy gradations from
non-existent to awesome? We could all grow old before we agree on
how best to articulate the distinction between plain vanilla and
ideal.
Sure.
But I think the problem you're facing is that you're trying to answer
two different questions:
What is an experience strategy?
is different from
What makes an ideal experience strategy?
In the latter, we don't have to explain that a strategy is actions
because we know that's what a strategy is. And then we can talk about
what the ideal actions are, which may be different based on the
context, such as commercial or non-commercial.
If you try and answer both in a single definition, you get trouble, I
think.
Jared
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