> "...making the ordinary extraordinary" seems very generic to me, whereas > "software design" seems fairly specific. (I hang out, because of my son's > profession, with a lot of magicians and special effects artists these days. > Those guys think they've cornered the market on 'making the ordinary > extraordinary'. And I find it hard to believe that Ferrari's designers don't > think they are 'making the ordinary extraordinary.' Likewise, there ain't > nothing ordinary about this $2.1m Bugatti: http://is.gd/1nB3s ) >
Well I never said it was the best answer - it literally popped out of my mouth on the spot when asked the question. BUT, it does capture something - that at the end of the day, we're not design luxury items; we're not really creating works of art (maybe, but rarely). We're building tools for people to do stuff. And of course we're trying to make those tools the best they can be. We want people to be attached to them (like I'm attached to me new Silva Alpha headlamp<http://www.silva.se/en/Products/Mobile-Lighting/Alpha-Intelligent-Light/>... trust me it rocks!) We are making the ordinary (e.g. accounting software... talk about blah... *smile*) extra-ordinary, or as good as it can be. ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... disc...@ixda.org Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
