In 9 words- Code written to help users accomplish their goal(s) better.

-Abhay
-- 
Cone Trees- User Research & Design
http://www.conetrees.com
http://www.twitter.com/conetrees
http://www.theuxbookmark.com
http://uxbookclub.org/doku.php?id=new_delhi
http://www.slideshare.net/group/web-accessibility

On Sun, Jul 5, 2009 at 10:12 AM, Russell Wilson <russ.wil...@gmail.com>wrote:

> > "...making the ordinary extraordinary" seems very generic to me, whereas
> > "software design" seems fairly specific.  (I hang out, because of my
> son's
> > profession, with a lot of magicians and special effects artists these
> days.
> > Those guys think they've cornered the market on 'making the ordinary
> > extraordinary'. And I find it hard to believe that Ferrari's designers
> don't
> > think they are 'making the ordinary extraordinary.' Likewise, there ain't
> > nothing ordinary about this $2.1m Bugatti: http://is.gd/1nB3s )
> >
>
> Well I never said it was the best answer - it literally popped out of my
> mouth on the spot when asked the question.
> BUT, it does capture something - that at the end of the day, we're not
> design luxury items; we're not really creating works of art (maybe, but
> rarely).  We're building tools for people to do stuff.  And of course we're
> trying to make those tools the best they can be.  We want people to be
> attached to them (like I'm attached to me new Silva Alpha
> headlamp<
> http://www.silva.se/en/Products/Mobile-Lighting/Alpha-Intelligent-Light/
> >...
> trust me it rocks!)
> We are making the ordinary (e.g. accounting software... talk about blah...
> *smile*) extra-ordinary, or as good as it can be.
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