One example I read about in a recent book, Nudge I believe, was Lake Shore Drive in Chicago. One section of road had many accidents because it was a dangerous curve and people would ignore signs to slow down. The city of Chicago drew lines on the road that gradually came to be closer and closer together. The visual experience gave drivers the sensation of speeding up. Drivers compensate by slowing down, and accident rates have dropped.
You could use that example in your pitch. -Jesse __________________ Jesse S. Zolna, Ph.D. ________________________________ From: Gregor Kiddie <gkid...@inpses.co.uk> To: Rob Epstein <robinepst...@gmail.com>; disc...@ixda.org Sent: Tuesday, July 21, 2009 10:55:00 AM Subject: Re: [IxDA Discuss] City experience That's a very intriguing set of questions there! No experience but my curiosity is piqued! How could you re-design a road (or pavement) from a UX perspective... Fantastic question for an interview! Gk. Gregor Kiddie Senior Developer INPS Tel: 01382 564343 Registered address: The Bread Factory, 1a Broughton Street, London SW8 3QJ Registered Number: 1788577 Registered in the UK Visit our Internet Web site at www.inps.co.uk The information in this internet email is confidential and is intended solely for the addressee. Access, copying or re-use of information in it by anyone else is not authorised. Any views or opinions presented are solely those of the author and do not necessarily represent those of INPS or any of its affiliates. If you are not the intended recipient please contact is.helpd...@inps.co.uk -----Original Message----- From: discuss-boun...@lists.interactiondesigners.com [mailto:discuss-boun...@lists.interactiondesigners.com] On Behalf Of Rob Epstein Sent: 21 July 2009 11:29 To: disc...@ixda.org Subject: [IxDA Discuss] City experience Has anyone provided UX / usability services to a city or local council, regarding: - Road / sidewalk design and maintenance - Road signs - locations, standards, maintenance - Navigation signs - to local sites, main roads, points of interest - Traffic calming - Pedestrian crossings - Shared spaces - and in general, how to make cities more walkable, safe, and a great place to live. I'd like to hear your experiences, war stories, and how you convinced the city that they needed you (or did they "get it" from the start?) Thanks, Rob ___________________ Rob Epstein UX consultant ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... disc...@ixda.org Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... disc...@ixda.org Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... disc...@ixda.org Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
