I don%u2019t see a lot of convenience or utility to customers from having the full header in the community section. Looking through the site, I think the question is the degree to which you want the community to appear to be a separate entity from the primary offering. The examples below illustrate a range of options from completely integrated to almost completely differentiated.
Amazon completely integrates community into into its product catalog. http://www.amazon.com/gp/product/B000EZYKTS/ref=s9_al_gw_tr02/179-0449618-1343656?pf_rd_m=ATVPDKIKX0DER&pf_rd_s=center-3&pf_rd_r=1FG9MJMZR5FS1MFW2C5A&pf_rd_t=101&pf_rd_p=488826231&pf_rd_i=507846 HP keeps the header on the landing page of communities%u2026 http://welcome.hp.com/country/us/en/welcome.html#Connect %u2026but then uses a streamlined header once you%u2019ve selected a community http://www.communities.hp.com/online/ Dell uses a market segment approach to global navigation, similar to TrendMicro%u2019s global nav. Once you go to the community piece, you see a streamlined header that makes it seem like you are on slightly more neutral territory. http://en.community.dell.com/forums/ Best Buy has a community site that is clearly distinct from its primary e-retail site, but which does not sub-branded to the extent that Sears is. http://www.forums.bestbuy.com/t5/Computers/bd-p/Computers_New Pampers does the inverse of Amazon, integrating its product offering into the community piece. http://www.pampers.com/en_US/Shop Sears uses a completely different visual treatment for its community, giving you the impression that you are closer to the other customers and a bit removed from the commercial entity Sears. http://www.mysears.com/ Paul Bryan Director, User Research and Design Strategy Usography Corporation (www.usography.com) Linked In: http://www.linkedin.com/in/uxexperts . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Posted from the new ixda.org http://www.ixda.org/discuss?post=45003 ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... disc...@ixda.org Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
