"Even with that said, this Genius Design approach can fall flat on its face: Apple TV."
Of course it can, but so can UCD and I would claim do more so regularly. And I think that one have to separate the success of the products from the usability of the product in this discussion. Genious Design is not a guarantee for success, it's just makes it more likely that you are able to advance your product the right way and think about how things are connected. Genius Design is a much more honest approach IMHO. But yes it requires experienced designers/UX/developers. And I think that is what our clients pay for. Who was it who said that "Nobody ever built a statue of a comité" ? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Posted from the new ixda.org http://www.ixda.org/discuss?post=45895
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