I think this view is rooted in a misunderstanding of what personas are
and what they are meant to be used for. Among other things, personas
are a way to represent research about the commonalities among your
user's goals and behavior patterns in a manageable way. I find it hard
to believe that there is research that bears out that you have 50
completely distinct sets of high-level goals and behavior patterns
among your users (or that if you do, that these people can all be
successfully served by one product).
I know that personas aren't the only way to approach these questions
and they are not the only tool you need to create a successful
product, but they can definitely work for mass consumer products.
-Adam
On Sep 22, 2009, at 11:10 AM, mark schraad wrote:
On Tue, Sep 22, 2009 at 11:57 AM, Jack Moffett <jackmoff...@mac.com>
wrote:
There is a big difference between designing for the general populace
(consumer products and the majority of web services) and designing
for a
specific domain. I think that missing this distinction is in part
what
drives those debates over the usefulness of UCD.
It is also one a principal renders personae of little use to some of
us.
When you have 30 million uniques a day... its a little hard to capture
useful specificity. What am I going to do with 50 personas? And five
won't
work either.
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