Single-page checkout generally results in lower conversion: http://econsultancy.com/blog/3095-gap-com-s-single-checkout-not-a-good-idea-report
http://www.getelastic.com/ecommerce-checkout-report/number-pages-ecommerce-checkout-process/ I think the real question is whether the customer wants visitors to evaluate the entire form at once or just prevent a page refresh. The latter issue can be addressed with AJAX and was used by Scott Thomas' team to build an online voter registration system (extensive multi-stage funnel). On the reporting front, I'd look to event tracking. It can be tedious to implement but the resulting data is more granular than basic analytics. A/B testing is a fantastic idea but it could also confuse returning customers the remember their past site experience. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Posted from the new ixda.org http://www.ixda.org/discuss?post=46724 ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... disc...@ixda.org Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
