Also, split testing should take into account the potential confusion for customers, at both the design stage, and on the software layer.
Split Test Accelerator and Google Website Optimizer will load a cookie that is used for the duration of the experiment, to ensure returning visitors will see the same version as was seen in their previous visit to the page. Of course, by the end of the experiment, you will have chosen a winning combination which will become the new standard version of the page, so you will want to plan around releasing the resulting design, perhaps in the same way you would release a new feature, depending on how big the change is. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Posted from the new ixda.org http://www.ixda.org/discuss?post=46724 ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... disc...@ixda.org Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
