Thanks for the observations re: the BBC. The Beeb - and Apple - came up most frequently in our early research on the topic as examples of good multi-platform experience.
I'd certainly be in agreement that the BBC has made its content available through a wide range of platforms. However, I wonder how much further it can go to combine those platforms into something which taps into their unique capabilities? It strikes me the BBC's multi-platform story is currently dominated by a desire to present content appropriately for each platform. That's a great starting point, but I think the truly special multi-platform experiences will come when they're able to derive a unique new feature from the combination of two or more platforms, not just reformat. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Posted from the new ixda.org http://www.ixda.org/discuss?post=47086 ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... disc...@ixda.org Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
