Depends on the degree of confidence you want to have that your results are representative of the larger population. If you want to have a high confidence level and a small margin of error, then I agree the comments about statistical rigor above.
If, on the other hand you are trying to discover concepts, variables, motivations, etc. for further processing, and the survey is the only means you have to reach the people you're interested in, then treat the survey like a mini-interview and gather semi-structured data to bring into other exercises to develop more fully. These results are not representative in terms of percentages of the larger population. Many would say that is an improper use of the survey technique, but people do non-statistical surveys all the time to suit their purposes. You just need to know what you're getting out of it so that you don't misrepresent the results. Paul Bryan Usography (http://www.usography.com) Blog (http://www.virtualfloorspace.com) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Posted from the new ixda.org http://www.ixda.org/discuss?post=47480 ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... disc...@ixda.org Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
