On Nov 25, 2009, at 1:12 PM, Elizabeth Kell wrote:

> Does anyone have lessons learned they are willing to share from their own 
> attempts at Mulder-style quant work, in particular in crafting and deploying 
> surveys? :)

Good surveys are pretty difficult to design. In a case like this, you'll want 
to focus the questions on behaviors, not demographics information. You can use 
something like Survs.com to create a survey using some logic to split people 
into different paths based on some initial qualifying questions. 

Without seeing the actual personas, it's a bit difficult to give you specific 
information and guidance. But in general, if you're going to take a quant 
approach to validation, then focus your questions on the behaviors you think 
apply to each given persona.

Cheers!

Todd Zaki Warfel
Principal Designer, Messagefirst
Author of Prototyping: a practitioner's guide http://bit.ly/protobk
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