As we continue to investigate the role of choice architecture in interaction design, this post struck me today
:: http://nudges.wordpress.com/2009/12/04/a-nudge-especially-for-delivery-drive rs/ Rather like the sequencing design that returns your card at the ATM before your cash in order to prevent you walking off without your card (which would surely be the case if your card was returned after the cash), this sort of real-world behavioural psychology analogies really help sell in our skills to clients. With that in mind, I would be interested to hear of any other sequence-based nudges like these that we do in the digital world. Examples might be in the order of fields in transactional web forms. Anything you've done recently to /nudge/ someone to complete or consider something online that they might not have done without your architectural intervention? Let's get chatting, John. ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... disc...@ixda.org Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
