Don Norman's assertion that needs follow technology would explain why so many people don't even see the potential need for something even when they are presented with it. Think about the computer executive who said "Why would anyone want a personal computer in their home?" Or "If God had meant for us to fly, he would have give us tickets."
I would go as far as suggesting that we not only think of needs after the fact but most of the time we have a hard time even seeing the need for something new. http://andDESIGNmagazine.blogspot.com ________________________________________ From: new-boun...@ixda.org [new-boun...@ixda.org] On Behalf Of Jarod Tang [jarod.t...@gmail.com] Sent: Wednesday, December 09, 2009 2:31 PM To: disc...@ixda.org Subject: [IxDA Discuss] [anthrodesign] Don Norman: Technology First, Needs Last ---------- Forwarded message ---------- From: Mitchell Gass <mitchell at participatorydesign.com> Date: Thu, Dec 10, 2009 at 1:44 AM Subject: [anthrodesign] Don Norman: Technology First, Needs Last To: anthrodesign at yahoogroups.com I'd be interested in getting the list's take on Don Norman's latest essay http://www.jnd.org/dn.mss/technology_first_needs_last.html in which he asks the question, "To achieve major conceptual breakthroughs, we should do ethnographic field study to understand the hidden unmet needs of our potential customers. Right or wrong?" Mitchell Gass uLab | PDA: Learning from Users | Designing with Users Berkeley, CA 94707 USA +1 510 525-6864 office +1 415 637-6552 mobile +1 510 525-4246 fax http://www.participatorydesign.com/ __._,_.___ Reply to sender<mitchell at participatorydesign.com?subject=Don+Norman:+Technology+First,+Needs+Last>| Reply to group<anthrodesign at yahoogroups.com?subject=Don+Norman:+Technology+First,+Needs+Last> Messages in this topic<http://groups.yahoo.com/group/anthrodesign/message/8172;_ylc=X3oDMTM0NDB2aG92BF9TAzk3MzU5NzE0BGdycElkAzc2NjUyMzAEZ3Jwc3BJZAMxNzA1MDgzNDQ5BG1zZ0lkAzgxNzIEc2VjA2Z0cgRzbGsDdnRwYwRzdGltZQMxMjYwMzgwNzE4BHRwY0lkAzgxNzI->( 1) Recent Activity: - New Members<http://groups.yahoo.com/group/anthrodesign/members;_ylc=X3oDMTJmdmRkZGQzBF9TAzk3MzU5NzE0BGdycElkAzc2NjUyMzAEZ3Jwc3BJZAMxNzA1MDgzNDQ5BHNlYwN2dGwEc2xrA3ZtYnJzBHN0aW1lAzEyNjAzODA3MTc-?o=6> 7 Visit Your Group<http://groups.yahoo.com/group/anthrodesign;_ylc=X3oDMTJlZGF0ZHZlBF9TAzk3MzU5NzE0BGdycElkAzc2NjUyMzAEZ3Jwc3BJZAMxNzA1MDgzNDQ5BHNlYwN2dGwEc2xrA3ZnaHAEc3RpbWUDMTI2MDM4MDcxNw--> Start a New Topic<http://groups.yahoo.com/group/anthrodesign/post;_ylc=X3oDMTJlNGlscm9zBF9TAzk3MzU5NzE0BGdycElkAzc2NjUyMzAEZ3Jwc3BJZAMxNzA1MDgzNDQ5BHNlYwNmdHIEc2xrA250cGMEc3RpbWUDMTI2MDM4MDcxOA--> MARKETPLACE Going Green: Your Yahoo! Groups resource for green living<http://us.ard.yahoo.com/SIG=14kfaeild/M=493064.13814333.13821539.13298430/D=groups/S=1705083449:MKP1/Y=YAHOO/EXP=1260387918/L=/B=YtxXJkSO53c-/J=1260380718735737/K=f7CJd7A0uqg4FL.3JO9ooA/A=5922843/R=0/SIG=11ckn2mo6/*http://advision.webevents.yahoo.com/green/> ------------------------------ Parenting Zone: Your community resource for family and home<http://us.ard.yahoo.com/SIG=14kh9b27s/M=493064.13814537.13821737.10835568/D=groups/S=1705083449:MKP1/Y=YAHOO/EXP=1260387918/L=/B=Y9xXJkSO53c-/J=1260380718735737/K=f7CJd7A0uqg4FL.3JO9ooA/A=5898841/R=0/SIG=11kkq36go/*http://advision.webevents.yahoo.com/parentingzone/> [image: Yahoo! Groups]<http://groups.yahoo.com/;_ylc=X3oDMTJkYjNjNjNmBF9TAzk3MzU5NzE0BGdycElkAzc2NjUyMzAEZ3Jwc3BJZAMxNzA1MDgzNDQ5BHNlYwNmdHIEc2xrA2dmcARzdGltZQMxMjYwMzgwNzE4> Switch to: Text-Only<anthrodesign-traditional at yahoogroups.com?subject=Change+Delivery+Format:+Traditional>, Daily Digest<anthrodesign-digest at yahoogroups.com?subject=Email+Delivery:+Digest>" Unsubscribe <anthrodesign-unsubscribe at yahoogroups.com?subject=Unsubscribe> " Terms of Use <http://docs.yahoo.com/info/terms/> . __,_._,___ -- @jarodtang http://designforuse.blogspot.com/ ________________________________________________________________ Reply to this thread at ixda.org http://www.ixda.org/discuss?post=47904 ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... disc...@ixda.org Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... disc...@ixda.org Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
