Hi Samantha --

I would LOVE to hear some of your experiences or info that you're able to
share!  Thank you!


On Thu, Jan 28, 2010 at 1:29 PM, Samantha Starmer <star...@gmail.com> wrote:

> We recently built a data driven ROI for this work at REI.  I would be happy
> to share some of our thinking with you and anyone else who is interested -
> just email me if you want the info...
>
> samantha
>
> p.s. It may be a few days as I'm traveling overseas...
>
> On Thu, Jan 28, 2010 at 2:59 AM, Kristi Olson <kols...@gmail.com> wrote:
>
>> Hi all -- According to a recent usability test, "findability" of
>> products on our ecommerce site was a major issue.  Our team has
>> redesigned the catalog pages that uses faceted navigation as the
>> primary solution to help users find products that fit their needs.
>>
>> My manager would like some feedback about what kind of improvement we
>> might expect on our site by implementing the new catalog redesign.  So
>> far all I've got for a response are the usability test data and the
>> general benefits of faceted search.  I've thought about pulling
>> together some analytics data around abandonments from the catalog
>> pages.  I would appreciate any feedback you might have that can help
>> me fill in the gaps.  For example:
>>
>> What KPI's do you think I might be able to project?
>>
>> Are there any case studies or white papers around the ROI (or even
>> just benefits) of faceted navigation, or faster findability?
>>
>> Thanks for your help!!
>>
>>
>> ________________________________________________________________
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>>
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>


-- 
Kristi Olson
612-695-8403
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