The new Facebook design looks like one of the busiest interfaces I've
seen in a while. It immediately reminded me of the Yahoo! homepage
back when... well, when it was too busy. Yet somehow, the Facebook
homepage makes sense, doesn't feel too overwhelming and is easily
navigable and parse-able.

I think there are two things going on here; one is that they did a
fairly good job following basic Gestalt principles of perception to
clearly chunk out the layout and establish hierarchy. Two, I think
our brains are becoming more accustomed to processing much more
visual information.

It's been suggested by new neurological research that the way the
brain understands complex concepts is through established
neurological frameworks, meaning the brain forms neural circuits
which define a specific conceptual framework. For example if I say
"Mystery novel" your brain already has an established
idea/preconception of the structure of that concept. When you read
the actual novel, you'll be fitting the content into that framework,
through a process called neural binding.

My theory is that we now have a neurological framework of such
interfaces -- we know the navigation will be on the left, we know the
content will be in the middle, we know there might be threading of
conversations, we know there might be a chat roster on the lower
left, we know a chat window might popup on the lower right, we know
there will be a searchbox at the top, etc. In fact, if you look at
the Yahoo! design, the page that it initially reminded me of, it has
a very similar structure. Because we already have this framework in
our brain, we don't need too much of a cognitive process to
understand the page, all we need to do is process the content. I
believe even though the page looks crazy busy to our design-trained
eye, we now have the proper neural structure to be able to parse and
comprehend it with relative ease.
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