Nicolas, Marc,
You both have proposed some excellent ideas on what we should do within
the marketing committee, and I think you are also offering to make it
happen? Thank you.
I suggest put your ideas into the existing marketing wiki, as linked
from here: https://wiki.osgeo.org/wiki/Marketing_Committee
I suggest not being scared to archive old content. Maybe initially move
under an "Old Material" heading, with strikeout font, or move to an
"archive" wiki page, and eventually remove all together. Some of this
old content I've created, and I'll be delighted to see it ruthlessly
refreshed and improved in the ways you've suggested.
I expect that once you put draft ideas together with a commitment to
move it forward, you will attract positive feedback, and likely attract
more volunteers.
I don't think it matters much whether you work under the banner of
"marketing committee", "web committee" or "conference committee". The
key element is that something gets done. We are volunteers, and we are
effective as a "do-ocracy".
So please feel empowered, and start putting your ideas into the wiki.
Ask for feedback. It is always easier to discuss an idea after someone
has writing a first draft. I'd love to see what you suggest.
Warm regards, Cameron
On 18/03/2016 10:11 am, Jody Garnett wrote:
Thanks for the clarity Marc, there is a very different focus between
the two activities.
My two-cents is what we need here - and what Cameron asked for at the
start of the thread - is volunteers to put time on the table. OSGeo is
a volunteer organization, please in pitch in to make it great.
--
Jody Garnett
On 17 March 2016 at 09:37, Marc VLOEMANS <marcvloema...@gmail.com
<mailto:marcvloema...@gmail.com>> wrote:
All
If this year's marketing communication and budget is reflecting last
year's, then that's of course a discretionary Board decision.
To combine WebCom and MarkCom can in that case be a practical solution, for
now...
However, to combine them more permanently would downgrade the 'Art of Marketing'
to just 'Promotion'. And would not emply the total toolbox at our disposal
to grow usage of
FOSS for GIS. Marketing can be so much more...
In order to really benefit from all marketing has to offer, we need to have established at a minimum level:
- what are our offerings/products/services and their added end value?
- what is (are) our target segment audience(s), direct and indirect for the
above?
- how do we create interest for it/these (the promotional aspect) per
target group?
- how/via which appropriate channels do we distribute that
offering-product-service (incl OSGeo-Live)
- which community members/orgs/externals/partners/suppliers are to be
involved
- what are available timelines, resources and deliverables?
And these questions-answers are to be addressed interdependently in a
single coherent approach.
If such approach is considered too far fetched...then just have a single Com
for the future, focusing on promotional aspects and media; 'PromCom'.
Not my preferred choice, though ;-)
Marc Vloemans
Kind regards,
Marc Vloemans
Mobile +31(0)651 844262
LinkedIn: http://nl.linkedin.com/in/marcvloemans
Twitter: http://twitter.com/marcvloemans
http://www.slideshare.net/marcvloemans
2016-03-17 12:45 GMT+01:00 Gert-Jan van der Weijden (OSGeo.nl)
<gert-...@osgeo.nl <mailto:gert-...@osgeo.nl>>:
Hi all,
The website is a tool, just as OSGeo-Live is a tool.
The 2 committees (WebCom and MarkCom) are closely related.
In my opinion MarkCom set the goals and probably defines what
tools are needed to reach these goals.
WebCom makes sure one of these tools is up and running.
That requires different skill, which makes it a valid choice
to keep the 2 committees separated.
Regards,
Gert-Jan
Venkatesh Raghavan schreef op 16-03-2016 7:53:
On 3/16/2016 3:00 PM, Massimiliano Cannata wrote:
I think that nicolas ideas are fully right. Website is
one of the
best
marketing tool.
Maybe making one committee from two dormient make one
awake... could
we
consider to join webcom and marketing in a new one?
I also think that merging web and marketing committees
would make a
lot
of sense.
Best
Venka
Maxi
Il 15/Mar/2016 21:39, "Jody Garnett"
<jody.garn...@gmail.com
<mailto:jody.garn...@gmail.com>> ha
scritto:
Thanks Cameron & Nick, could you start outlining a
"reboot" on the
wiki
and grab an agenda item for next months board meeting?
We also have
a
hangout/workparty for board members (and officers?) in
case you want
some
companionship shaping the wiki page.
--
Jody Garnett
On 15 March 2016 at 04:38, nicolas bozon
<nicolas.bo...@gmail.com <mailto:nicolas.bo...@gmail.com>>
wrote:
Dear Cameron, Marketing Committee, OSGeo Directors,
As a member of the so called "dormant" Marketing
Committee, i would
be
glad to help revitalising it.
In fact it hasn't been a satisfactory nor confortable
situation to
be a
member of such a forgotten commitee since 2012.
So i'd like to volunteer for championing such
committee reboot, and
propose to help define strategic changes, recruit new
members and
tackle
some of the administrative tasks.
I can also chair the Committee if needed, and if this is
appropriated for
gathering the troops. Cameron, I am not Santa (but
'Klaus' only:)),
but I'd
be very glad to learn from your experience and we may
try to enhance
things
together.
However,i think the commitee's mission and role should
be revised,
probably indepth modified, and aligned with the new
OSGeo plans.
My main point is that the mandate of the OSGeo
Marketing Committee
must
go way beyond the funding of OSGeo events and the
managment of
consumables
or swag, as it mostly did (or not) until now.
OSGeo Live is one of our best marketing tool to
showcase some of the
Foundation's software projects, but not to promote and
market the
Foundation itself IMHO.
OSGeo Live must of course be kept inside a new
marketing plan, but
the
latter shouldn't be built on DVDs and events only.
According to me, improving OSGeo Marketing globally is
one of the
most
important and urgent action to be taken according to
the new
strategic plan
defined by the Board.
It must help OSGeo to be presented as more matured,
more inclusive,
more
professional, and fully considered by the broader
geospatial
community.
I believe such reborn Marketing Committee should work
closely along
with
the Board of Directors, the Website Committee and a
few motivated
contributors, in order to:
- Define a consitent OSGeo identity from existing material
(including
revised graphic guidelines, new shapes and colors
aligned with
identified
needs and recent web trends, new scalable vector
graphics, web fonts
...)
- Refine the OSGeo web identity (including main site
redesign
through the
developement a new drupal theme, responsive webdesign,
efficient and
reusable visuals...)
- Enhance OSGeo web content and presence (including
blog, journal,
newsletter and bring more activity on various social
networks)
- Market the OSGeo brand online and at all kind of
events (including
consumables management, viral marketing, direct
marketing...)
Such actions could be prioritized and voted by the
Committee's
members,
coordinated by the commitee's chair according to the
Committee
members, and
aligned with the allocated budget and volunteered time.
I sincerly hope we can reboot and improve our
Marketing Committee
together, in order to grow and market our Foundation
better.
Let us talk, decide and act now ! Enough rest for
MarkCom' !
Best regards,
Nick
On 15/03/2016 10:22 pm, Marc Vloemans wrote:
Before handing out money to undoubtedly worthy causes...a marketing
(which is more than just the promotional 'P' ) plan would be the usual
starting point. Agreed upon by the Board and with input from all.
So. Why is what is given to whom, when and to what amount?
Effectively; what precedes a marketing committee.
Unless, a plan/framework is in place, Santa Claus/Easter Bunny/Tooth
Fairy/etc. can expect to receive a lot of flak. Groups and initiatives
have no clue as to what (governable) rules to comply with. Besides all
sorts of unwanted chaos and misunderstandings can be expected.
By the way, does one also not start to code without some sort of
initial and agreed plan?
Any volunteers besides me to have a stab at it?
Vriendelijke groet,
Marc Vloemans
2016-03-15 8:42 GMT+01:00 Cameron Shorter
<cameron.shor...@gmail.com
<mailto:cameron.shor...@gmail.com>>:
OSGeo needs help distributing money to worthy causes.
We need an
OSGeo
Santa Clause.
The current state of play is:
* The OSGeo Board has allocated budget for an OSGeo
marketing
committee
to distribute.
* But, our OSGeo Marketing committee has imploded. (I
was the last
chair, a few years back). It seems no one is
interested in the
administrative tasks of giving away money, doing the
administrative
work of
writing cheques, being accountable, deciding which
requests get
funded
verses which don't based on a set of guidelines.
My take is that handing out money to worthy marketing
causes can't
be
too important, as it is not bugging anyone enough to
want to step up
and
volunteer to fix it. But I'd be delighted to proven
wrong, and see
some
people volunteer to step up to revitalise the OSGeo
marketing
committee. If
you are possibly interested, please speak up. I'd be
happy to help
you get
started.
A first task would be to consider this request from Bob.
Warm regards, Cameron
On 9/03/2016 6:29 am, Jody Garnett wrote:
Sounds like an amazing event, marketing committee
should have a
budget
to work against shortly (it is an agenda topic for
this week and you
can
see the budget
<https://wiki.osgeo.org/wiki/Board_of_Directors#Operational_Budget_for_2016>
[1]
on the wiki ).
Cameron is involved with both marketing committee and
OSGeo live and
should be able to assist.
--
Jody Garnett
On 8 March 2016 at 08:59, Bob Basques
<bbasq...@sharedgeo.org <mailto:bbasq...@sharedgeo.org>>
wrote:
All,
I haven’t heard anything back on the following request
from anyone
(other than Jody commenting about where this should be
sent . . .).
So trying again . . .
--------------------
All,
First, let me know if this is the wrong list to
request from.
We’re holding a regional Geo conference and would like
to include
a
OSGeo-Live thumb drive in each attendees goody bag.
So, please
consider
this an official request for funding of OSGeo Live
Thumb Drives for
the
event.
This is a multi- discipline, multi-state event for all
things Geo.
60
confirmed presenters. This will be a highly
knowledgable audience
and
because of the varied subject matter it will be an
excellent venue
to get
the word out to new folks about OSGeo and it’s
mission, via the
OSGeo Live
project. More info about the event can be seen here:
www.umgeocon.org <http://www.umgeocon.org> [2]
We’ve planned for 350 attendees. We can make our own
thumb
drives,
and/or pay to have them made ourselves. We’ve handed
these out in
the past
and will also include a getting started cheat sheet
for each user to
get
them going with the least amount of effort.
I haven’t checked lately for the going rate on these.
Local
suppliers
are advertising ~$5 each for an 8GB USB3.0 blank drive.
Request is for $2000 ($1750 for Drives, $250 for
copying the OSGeo
Live
suite to each).
Related, my submission of the OSGeo Live presentation
has been
accepted
at the event, and there will also be a (free) GeoMOOSE
workshop.
bobb
--
Bob Basques
<bbasq...@sharedgeo.org
<mailto:bbasq...@sharedgeo.org>>bbasq...@sharedgeo.org
<mailto:bbasq...@sharedgeo.org>
612.598.9210 <tel:612.598.9210>
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_______________________________________________
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--
Cameron Shorter,
Software and Data Solutions Manager
LISAsoft
Suite 112, Jones Bay Wharf,
26 - 32 Pirrama Rd, Pyrmont NSW 2009
P +61 2 9009 5000 <tel:%2B61%202%209009%205000>, W
www.lisasoft.com <http://www.lisasoft.com> [3], F +61
2 9009 5099 <tel:%2B61%202%209009%205099>
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Links:
------
[1]
https://wiki.osgeo.org/wiki/Board_of_Directors#Operational_Budget_for_2016
[2] http://www.umgeocon.org
[3] http://www.lisasoft.com
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--
Cameron Shorter,
Software and Data Solutions Manager
LISAsoft
Suite 112, Jones Bay Wharf,
26 - 32 Pirrama Rd, Pyrmont NSW 2009
P +61 2 9009 5000, W www.lisasoft.com, F +61 2 9009 5099
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