Thx Cameron for your positive feed back! I guess Gert Jan and I - from the perspective of our involvement in marketing FOSS4G in Bonn - are running into all sorts of questions/expectations/thresholds/legacies/assumptions/undecided items and the like. Thus our own questions and remarks and at least often in my case; exasperation.
I will involve myself with drafting a concept marketing doc for us in the wiki in the upcoming time. Making use of what seems reusable where appropriate. And everybody is invited to discuss, comment and ask!!! I will probably ask the community some tough questions beforehand ;-) @Nicolas/Gert Jan: hopefully you can actively write and contribute!?!? (However, I will not involve myself with the present promotional aspects/agenda-2016. Although I agree that the train needs to move on, I am just better suited to work from a solid and agreed foundation/design.) Vriendelijke groet, Marc Vloemans > Op 18 mrt. 2016 om 12:27 heeft Cameron Shorter <cameron.shor...@gmail.com> > het volgende geschreven: > > Nicolas, Marc, > You both have proposed some excellent ideas on what we should do within the > marketing committee, and I think you are also offering to make it happen? > Thank you. > > I suggest put your ideas into the existing marketing wiki, as linked from > here: https://wiki.osgeo.org/wiki/Marketing_Committee > > I suggest not being scared to archive old content. Maybe initially move under > an "Old Material" heading, with strikeout font, or move to an "archive" wiki > page, and eventually remove all together. Some of this old content I've > created, and I'll be delighted to see it ruthlessly refreshed and improved in > the ways you've suggested. > > I expect that once you put draft ideas together with a commitment to move it > forward, you will attract positive feedback, and likely attract more > volunteers. > > I don't think it matters much whether you work under the banner of "marketing > committee", "web committee" or "conference committee". The key element is > that something gets done. We are volunteers, and we are effective as a > "do-ocracy". > > So please feel empowered, and start putting your ideas into the wiki. Ask for > feedback. It is always easier to discuss an idea after someone has writing a > first draft. I'd love to see what you suggest. > > Warm regards, Cameron > >> On 18/03/2016 10:11 am, Jody Garnett wrote: >> Thanks for the clarity Marc, there is a very different focus between the two >> activities. >> >> My two-cents is what we need here - and what Cameron asked for at the start >> of the thread - is volunteers to put time on the table. OSGeo is a volunteer >> organization, please in pitch in to make it great. >> >> -- >> Jody Garnett >> >>> On 17 March 2016 at 09:37, Marc VLOEMANS <marcvloema...@gmail.com> wrote: >>> All >>> >>> If this year's marketing communication and budget is reflecting last >>> year's, then that's of course a discretionary Board decision. >>> To combine WebCom and MarkCom can in that case be a practical solution, for >>> now... >>> >>> However, to combine them more permanently would downgrade the 'Art of >>> Marketing' >>> to just 'Promotion'. And would not emply the total toolbox at our disposal >>> to grow usage of >>> FOSS for GIS. Marketing can be so much more... >>> >>> In order to really benefit from all marketing has to offer, we need to have >>> established at a minimum level: >>> - what are our offerings/products/services and their added end value? >>> - what is (are) our target segment audience(s), direct and indirect for the >>> above? >>> - how do we create interest for it/these (the promotional aspect) per >>> target group? >>> - how/via which appropriate channels do we distribute that >>> offering-product-service (incl OSGeo-Live) >>> - which community members/orgs/externals/partners/suppliers are to be >>> involved >>> - what are available timelines, resources and deliverables? >>> And these questions-answers are to be addressed interdependently in a >>> single coherent approach. >>> >>> If such approach is considered too far fetched...then just have a single >>> Com >>> for the future, focusing on promotional aspects and media; 'PromCom'. >>> >>> Not my preferred choice, though ;-) >>> >>> >>> Marc Vloemans >>> >>> Kind regards, >>> >>> Marc Vloemans >>> >>> Mobile +31(0)651 844262 >>> LinkedIn: http://nl.linkedin.com/in/marcvloemans >>> Twitter: http://twitter.com/marcvloemans >>> http://www.slideshare.net/marcvloemans >>> >>> >>> 2016-03-17 12:45 GMT+01:00 Gert-Jan van der Weijden (OSGeo.nl) >>> <gert-...@osgeo.nl>: >>>> Hi all, >>>> >>>> The website is a tool, just as OSGeo-Live is a tool. >>>> The 2 committees (WebCom and MarkCom) are closely related. >>>> >>>> In my opinion MarkCom set the goals and probably defines what tools are >>>> needed to reach these goals. >>>> WebCom makes sure one of these tools is up and running. >>>> That requires different skill, which makes it a valid choice to keep the 2 >>>> committees separated. >>>> >>>> >>>> Regards, >>>> >>>> Gert-Jan >>>> >>>> >>>> >>>> Venkatesh Raghavan schreef op 16-03-2016 7:53: >>>>> On 3/16/2016 3:00 PM, Massimiliano Cannata wrote: >>>>> >>>>>> I think that nicolas ideas are fully right. Website is one of the >>>>>> best >>>>>> marketing tool. >>>>>> Maybe making one committee from two dormient make one awake... could >>>>>> we >>>>>> consider to join webcom and marketing in a new one? >>>>> >>>>> I also think that merging web and marketing committees would make a >>>>> lot >>>>> of sense. >>>>> >>>>> Best >>>>> >>>>> Venka >>>>> >>>>>> Maxi >>>>>> Il 15/Mar/2016 21:39, "Jody Garnett" <jody.garn...@gmail.com> ha >>>>>> scritto: >>>>>> >>>>>> Thanks Cameron & Nick, could you start outlining a "reboot" on the >>>>>> wiki >>>>>> and grab an agenda item for next months board meeting? We also have >>>>>> a >>>>>> hangout/workparty for board members (and officers?) in case you want >>>>>> some >>>>>> companionship shaping the wiki page. >>>>>> >>>>>> -- >>>>>> Jody Garnett >>>>>> >>>>>> On 15 March 2016 at 04:38, nicolas bozon <nicolas.bo...@gmail.com> >>>>>> wrote: >>>>>> >>>>>> Dear Cameron, Marketing Committee, OSGeo Directors, >>>>>> >>>>>> As a member of the so called "dormant" >>>>>> Marketing Committee, i would >>>>>> be >>>>>> glad to help revitalising it. >>>>>> >>>>>> In fact it hasn't been a satisfactory nor confortable situation to >>>>>> be a >>>>>> member of such a forgotten commitee since 2012. >>>>>> So i'd like to volunteer for championing such committee reboot, and >>>>>> propose to help define strategic changes, recruit new members and >>>>>> tackle >>>>>> some of the administrative tasks. >>>>>> I can also chair the Committee if needed, and if this is >>>>>> appropriated for >>>>>> gathering the troops. Cameron, I am not >>>>>> Santa (but 'Klaus' only:)), >>>>>> but I'd >>>>>> be very glad to learn from your experience and we may try to enhance >>>>>> things >>>>>> together. >>>>>> >>>>>> However,i think the commitee's mission and role should be revised, >>>>>> probably indepth modified, and aligned with the new OSGeo plans. >>>>>> My main point is that the mandate of the OSGeo Marketing Committee >>>>>> must >>>>>> go way beyond the funding of OSGeo events and the managment of >>>>>> consumables >>>>>> or swag, as it mostly did (or not) until now. >>>>>> OSGeo Live is one of our best marketing tool to showcase some of the >>>>>> Foundation's software projects, but not to promote and market the >>>>>> Foundation itself IMHO. >>>>>> OSGeo Live must of course be kept inside a new marketing plan, but >>>>>> the >>>>>> latter shouldn't be built on DVDs and events only. >>>>>> >>>>>> According to me, improving OSGeo Marketing globally is one of the >>>>>> most >>>>>> important and urgent action to be taken >>>>>> according to the new >>>>>> strategic plan >>>>>> defined by the Board. >>>>>> It must help OSGeo to be presented as more matured, more inclusive, >>>>>> more >>>>>> professional, and fully considered by the broader geospatial >>>>>> community. >>>>>> >>>>>> I believe such reborn Marketing Committee should work closely along >>>>>> with >>>>>> the Board of Directors, the Website Committee and a few motivated >>>>>> contributors, in order to: >>>>>> >>>>>> - Define a consitent OSGeo identity from existing material >>>>>> (including >>>>>> revised graphic guidelines, new shapes and colors aligned with >>>>>> identified >>>>>> needs and recent web trends, new scalable vector graphics, web fonts >>>>>> ...) >>>>>> - Refine the OSGeo web identity (including main site redesign >>>>>> through the >>>>>> developement a new drupal theme, responsive webdesign, efficient and >>>>>> reusable visuals...) >>>>>> - Enhance OSGeo web content and presence (including blog, journal, >>>>>> newsletter and bring more activity on various social networks) >>>>>> - Market the OSGeo brand online and at all kind of events (including >>>>>> consumables management, viral marketing, direct marketing...) >>>>>> >>>>>> Such actions could be prioritized and voted by the Committee's >>>>>> members, >>>>>> coordinated by the commitee's chair according to the Committee >>>>>> members, and >>>>>> aligned with the allocated budget and volunteered time. >>>>>> >>>>>> I sincerly hope we can reboot and improve our Marketing Committee >>>>>> together, in order to grow and market our Foundation better. >>>>>> Let us talk, decide and act now ! Enough rest for MarkCom' ! >>>>>> >>>>>> Best regards, >>>>>> >>>>>> Nick > >> On 15/03/2016 10:22 pm, Marc Vloemans wrote: >> Before handing out money to undoubtedly worthy causes...a marketing (which >> is more than just the promotional 'P' ) plan would be the usual starting >> point. Agreed upon by the Board and with input from all. >> >> So. Why is what is given to whom, when and to what amount? Effectively; what >> precedes a marketing committee. >> >> Unless, a plan/framework is in place, Santa Claus/Easter Bunny/Tooth >> Fairy/etc. can expect to receive a lot of flak. Groups and initiatives have >> no clue as to what (governable) rules to comply with. Besides all sorts of >> unwanted chaos and misunderstandings can be expected. >> >> By the way, does one also not start to code without some sort of initial and >> agreed plan? >> >> Any volunteers besides me to have a stab at it? >> >> Vriendelijke groet, >> Marc Vloemans >>>>>> 2016-03-15 8:42 GMT+01:00 Cameron Shorter >>>>>> <cameron.shor...@gmail.com>: >>>>>> >>>>>> OSGeo needs help distributing money to worthy causes. We need an >>>>>> OSGeo >>>>>> Santa Clause. >>>>>> >>>>>> The current state of play is: >>>>>> * The OSGeo Board has allocated budget for an OSGeo marketing >>>>>> committee >>>>>> to distribute. >>>>>> >>>>>> * But, our OSGeo Marketing committee has imploded. (I was the last >>>>>> chair, a few years back). It seems no one is interested in the >>>>>> administrative tasks of giving away money, doing the administrative >>>>>> work of >>>>>> writing cheques, being accountable, deciding which requests get >>>>>> funded >>>>>> verses which don't based on a set of guidelines. >>>>>> >>>>>> My take is that handing out money to worthy marketing causes can't >>>>>> be >>>>>> too important, as it is not bugging anyone enough to want to step up >>>>>> and >>>>>> volunteer to fix it. But I'd be delighted to proven wrong, and see >>>>>> some >>>>>> people volunteer to step up to revitalise the OSGeo marketing >>>>>> committee. If >>>>>> you are possibly interested, please speak up. I'd be happy to help >>>>>> you get >>>>>> started. >>>>>> >>>>>> A first task would be to consider this request from Bob. >>>>>> >>>>>> Warm regards, Cameron >>>>>> >>>>>> On 9/03/2016 6:29 am, Jody Garnett wrote: >>>>>> >>>>>> Sounds like an amazing event, marketing committee should have a >>>>>> budget >>>>>> to work against shortly (it is an agenda topic for this week and you >>>>>> can >>>>>> see the budget >>>>> <https://wiki.osgeo.org/wiki/Board_of_Directors#Operational_Budget_for_2016> >>>>>> [1] >>>>>> >>>>>> on the wiki ). >>>>>> >>>>>> Cameron is involved with both marketing committee and OSGeo live and >>>>>> should be able to assist. >>>>>> >>>>>> -- >>>>>> Jody Garnett >>>>>> >>>>>> On 8 March 2016 at 08:59, Bob Basques <bbasq...@sharedgeo.org> >>>>>> wrote: >>>>>> >>>>>> All, >>>>>> >>>>>> I haven’t heard anything back on the following request from anyone >>>>>> (other than Jody commenting about where this should be sent . . .). >>>>>> >>>>>> So trying again . . . >>>>>> >>>>>> -------------------- >>>>>> >>>>>> All, >>>>>> >>>>>> First, let me know if this is the wrong list to request from. >>>>>> >>>>>> We’re holding a regional Geo conference and would like to include >>>>>> a >>>>>> OSGeo-Live thumb drive in each attendees goody bag. So, please >>>>>> consider >>>>>> this an official request for funding of OSGeo Live Thumb Drives for >>>>>> the >>>>>> event. >>>>>> >>>>>> This is a multi- discipline, multi-state event for all things Geo. >>>>>> 60 >>>>>> confirmed presenters. This will be a highly knowledgable audience >>>>>> and >>>>>> because of the varied subject matter it will be an excellent venue >>>>>> to get >>>>>> the word out to new folks about OSGeo and it’s mission, via the >>>>>> OSGeo Live >>>>>> project. More info about the event can be seen here: >>>>>> >>>>>> www.umgeocon.org [2] >>>>>> >>>>>> >>>>>> We’ve planned for 350 attendees. We can make our own thumb >>>>>> drives, >>>>>> and/or pay to have them made ourselves. We’ve handed these out in >>>>>> the past >>>>>> and will also include a getting started cheat sheet for each user to >>>>>> get >>>>>> them going with the least amount of effort. >>>>>> >>>>>> I haven’t checked lately for the going rate on these. Local >>>>>> suppliers >>>>>> are advertising ~$5 each for an 8GB USB3.0 blank drive. >>>>>> >>>>>> Request is for $2000 ($1750 for Drives, $250 for copying the OSGeo >>>>>> Live >>>>>> suite to each). >>>>>> >>>>>> Related, my submission of the OSGeo Live presentation has been >>>>>> accepted >>>>>> at the event, and there will also be a (free) GeoMOOSE workshop. >>>>>> >>>>>> bobb >>>>>> >>>>>> -- >>>>>> Bob Basques >>>>>> <bbasq...@sharedgeo.org>bbasq...@sharedgeo.org >>>>>> 612.598.9210 >>>>>> >>>>>> _______________________________________________ >>>>>> Board mailing list >>>>>> bo...@lists.osgeo.org >>>>>> http://lists.osgeo.org/mailman/listinfo/board >>>>>> >>>>>> _______________________________________________ >>>>>> Board mailing >>>>> listBoard@lists.osgeo.orghttp://lists.osgeo.org/mailman/listinfo/board >>>>>> >>>>>> -- >>>>>> Cameron Shorter, >>>>>> Software and Data Solutions Manager >>>>>> LISAsoft >>>>>> Suite 112, Jones Bay Wharf, >>>>>> 26 - 32 Pirrama Rd, Pyrmont NSW 2009 >>>>>> >>>>>> P +61 2 9009 5000, W www.lisasoft.com [3], F +61 2 9009 5099 >>>>>> >>>>>> _______________________________________________ >>>>>> Discuss mailing list >>>>>> Discuss@lists.osgeo.org >>>>>> http://lists.osgeo.org/mailman/listinfo/discuss >>>>> >>>>> _______________________________________________ >>>>> Discuss mailing list >>>>> Discuss@lists.osgeo.org >>>>> http://lists.osgeo.org/mailman/listinfo/discuss >>>>> >>>>> _______________________________________________ >>>>> Discuss mailing list >>>>> Discuss@lists.osgeo.org >>>>> http://lists.osgeo.org/mailman/listinfo/discuss >>>>> >>>>> >>>>> >>>>> Links: >>>>> ------ >>>>> [1] >>>>> https://wiki.osgeo.org/wiki/Board_of_Directors#Operational_Budget_for_2016 >>>>> [2] http://www.umgeocon.org >>>>> [3] http://www.lisasoft.com >>>>> >>>>> _______________________________________________ >>>>> Discuss mailing list >>>>> Discuss@lists.osgeo.org >>>>> http://lists.osgeo.org/mailman/listinfo/discuss >>>> _______________________________________________ >>>> Discuss mailing list >>>> Discuss@lists.osgeo.org >>>> http://lists.osgeo.org/mailman/listinfo/discuss >>> >>> >>> _______________________________________________ >>> Discuss mailing list >>> Discuss@lists.osgeo.org >>> http://lists.osgeo.org/mailman/listinfo/discuss >> >> >> >> _______________________________________________ >> Discuss mailing list >> Discuss@lists.osgeo.org >> http://lists.osgeo.org/mailman/listinfo/discuss > > -- > Cameron Shorter, > Software and Data Solutions Manager > LISAsoft > Suite 112, Jones Bay Wharf, > 26 - 32 Pirrama Rd, Pyrmont NSW 2009 > > P +61 2 9009 5000, W www.lisasoft.com, F +61 2 9009 5099
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