pfarrell;468432 Wrote: 
> toby10 wrote:
> > Keep in mind Sony has deep pockets to *nudge* (read: bribe)
> retailers
> > to promote the Sony brand and/or particular products.
> 
> Er, in all food stores and most mass market retail stores, the profit
> margins are in selling the prime shelf space, not in the markup of the
> goods. End of aisle displays, prime shelf space at arm level, are
> worth
> money and retailers live on it.
> 
> They have lots of terms that don't rhyme with bribe, but paying for
> placement is normal practice.
> 
> -- 
> Pat Farrell
> http://www.pfarrell.com/


Yes, I'm not talking about paying for product placement.  I'm talking
about precisely what I said, "bribe".   :)
It happens at the store level, regional level, corporate level.


-- 
toby10
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