"no hints, no forecasts, no previews." - Justice Ginsberg As she stated during her congressional hearings when nominated for the US Supreme Court
--- Patrick Cosson V-P, Sales & Marketing Slim Devices, Inc. 415-359-7407 cell 413-638-5248 efax "Simply put, Slim Devices' Squeezebox2 is the best product in its class. You're not buying a computer peripheral, but rather a superbly engineered audiophile component." Editors¹ Choice | LAPTOP Magazine | September 2005 On 10/9/05 6:04 AM, "Dave D" <[EMAIL PROTECTED]> wrote: > > patrick Wrote: >> Line right up...you don't have wait any longer to purchase a second, >> third, or even fourth Squeezebox2! > > Patrick, can you give any hints about if this price drop is inspired by > an upcoming new or additional product offering? I would be disappointed > to buy another SB2, only to see an "audiophile" version come out a few > months later, or a version with integrated amplifier, etc. > > An example of a great company which gives hints about new product > offerings at the same time as offering sales on existing products is > AV123 (av123.com). I recently bought a set of their closeout Rocket > ELT speakers, even though I knew that they were coming out with a whole > new line of even better speakers for the budget-minded folks (the > X-series). Why didn't I wait for X? I just didn't like the new finish > offerings, vs. the older speakers. But at least I had a choice. > > I know that might be a bit radical approach to marketing, but it's very > effective. AV123 has an extremely loyal customer base, similar to that > of Slim Devices, who are constantly salivating about product offerings > which are announced far in advance of availability. By the time the > product is available, they've often sold out of the first shipments via > pre-orders. > > I'm not suggesting a "far in advance" approach in your market of audio > electronics. Not even suggesting that you give details of any product > until it is released (your competitors could be faster than you). > However, a little hint would be nice, e.g. "yes, we're planning a new > product release around the holidays which will be geared more toward > the higher end." Or if it's just good ol' Slim Devices, making their > flagship more affordable, you could make that clear, as well. > > Removing the "2" from the SB2's splash screen has us all wondering > what's going on. > > Thanks, Dave > _______________________________________________ Discuss mailing list Discuss@lists.slimdevices.com http://lists.slimdevices.com/lists/listinfo/discuss
