Brand is important otherwise why would companies protect them so much. It's because consumers associate with brands. Would you like to have an F40 with a Fiat badge, nope didn't think so. Do I want a Logitech logo staring at me from the front room, nope. I don't have an issue with Logitech in computer peripherals but not HiFi, that's just not their bag.
They can place their logo on the back and leave the front clean. Yes it's only a logo but the same way that a Casio watch does the same as a Rolex it tells the time but a Rolex has other intangible values. Of course people are passionate, if people were so fickle as to ignore brand a company like Coke would be really in the mire, well it's only a carbonated soft drink after all. personally I prefer Pepsi Max with a bit of JD No7 but hey I could drink Tesco's Cola and Bourbon if it was manufactured by the original companies but I would never offer these 'substandard' product to guests. I think that bring me back to the rational behind the logo issue, most people don't give a monkey what logo there is but it does matter if you have guests it's all about image, and isn't that what the brand is about image... -- Keith ------------------------------------------------------------------------ Keith's Profile: http://forums.slimdevices.com/member.php?userid=460 View this thread: http://forums.slimdevices.com/showthread.php?t=35746 _______________________________________________ discuss mailing list discuss@lists.slimdevices.com http://lists.slimdevices.com/lists/listinfo/discuss
