Haunyack, I'm curious as to what part of the prior post your "malarky" comment applies?
The whole of humanity is not shy for snobs who value brands and appearance as much or more than performance and audiophilia is certainly part of the human race. Exclusivity is a critical component of marketing for certain products where mass market penetration works against that image. Mortslim's point about some who need the status conferred by one brand over another is accurate for at least a certain percentage of audiophiles, though certainly not all. I would suspect that the executives and marketing types over at Logitech studied this issue very carefully and weighed the likely outcomes. They knew they'd tick off a few people with the branding change. They probably also looked at increases in market penetration into new segments with a more widely known product name. While corporations typically don't share marketing projection data with the public (and their competitors) it doesn't take a rocket scientists to figure they concluded there were probably more new sales to be had from the name change in contrast to lost sales to those who think their private club has now been invaded by the riff-raff. -- mlsstl ------------------------------------------------------------------------ mlsstl's Profile: http://forums.slimdevices.com/member.php?userid=9598 View this thread: http://forums.slimdevices.com/showthread.php?t=37704 _______________________________________________ discuss mailing list discuss@lists.slimdevices.com http://lists.slimdevices.com/lists/listinfo/discuss
