So, I learned from in research in traditional fundraising this interesting bit:
This pertains to fundraisers wanting to get people to sign up as ongoing members where they donate monthly or annually (no matching in these traditional cases, of course — nobody has built the Snowdrift.coop model yet). If they include an opt-in checkbox for "one-time only donation" in what would otherwise assume that everyone signing up is going to be a sustaining member… then the mere presence of that opt-in choice results in *more* people becoming sustaining members! In other words, when people feel they aren't forced into being sustaining donors but have a choice to do one-time-only, they end up feeling more comfortable with going ahead and becoming sustaining members after all. So, we could use this idea in our design. We'd provide an opt-in choice to participate only once for just the next month's pay period. We'd set it up so that we don't encourage people to choose that. But maybe this would end up helping more people accept the normal sustaining pledge that we want everyone to go with… Incidentally, besides hearing thoughts from others, I'm not clear in our new project management where is the best place to write down this idea so that it gets discussed and can then be something our research and design folks can consider and test… Cheers, Aaron -- Aaron Wolf co-founder, Snowdrift.coop
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