Yes. I think this is a great idea. By making it opt-in we can encourage people to be a sustaining member without rejecting the people who are used to one-time-only donations.
On Mon, May 2, 2016 at 12:11 PM, Aaron Wolf <aa...@snowdrift.coop> wrote: > So, I learned from in research in traditional fundraising this > interesting bit: > > This pertains to fundraisers wanting to get people to sign up as ongoing > members where they donate monthly or annually (no matching in these > traditional cases, of course — nobody has built the Snowdrift.coop model > yet). If they include an opt-in checkbox for "one-time only donation" in > what would otherwise assume that everyone signing up is going to be a > sustaining member… then the mere presence of that opt-in choice results > in *more* people becoming sustaining members! > > In other words, when people feel they aren't forced into being > sustaining donors but have a choice to do one-time-only, they end up > feeling more comfortable with going ahead and becoming sustaining > members after all. > > So, we could use this idea in our design. We'd provide an opt-in choice > to participate only once for just the next month's pay period. We'd set > it up so that we don't encourage people to choose that. But maybe this > would end up helping more people accept the normal sustaining pledge > that we want everyone to go with… > > Incidentally, besides hearing thoughts from others, I'm not clear in our > new project management where is the best place to write down this idea > so that it gets discussed and can then be something our research and > design folks can consider and test… > > Cheers, > Aaron > > -- > Aaron Wolf > co-founder, Snowdrift.coop > > > _______________________________________________ > Discuss mailing list > Discuss@lists.snowdrift.coop > https://lists.snowdrift.coop/mailman/listinfo/discuss > >
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