> From: Dick Hardt [mailto:[EMAIL PROTECTED] 
 
> 1) the site does not need to store the data if it only needs 
> it in the transaction. The NYT is a perfect example. They 
> receive profile data to increase demographic counters and 
> potential serve targeted ads. No DB is required. No risk on 
> losing the data.

Lets think this use case through a bit further. Isn't the ultimate goal
of the NYT to prove to advertisers that it is able to deliver a
particular demographic profile?

That said isn't the NYT going to end up having some sort of intermediary
in the authentication chain in the same way they have third parties
hosting their ads or doing other hacks for monitoring views?


Having experienced P3P I am very wary of protocols that expec users to
exercise choice in selecting privacy settings when they are given it.


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