On 2-Mar-06, at 11:56 AM, Hallam-Baker, Phillip wrote:
From: Dick Hardt [mailto:[EMAIL PROTECTED]
1) the site does not need to store the data if it only needs
it in the transaction. The NYT is a perfect example. They
receive profile data to increase demographic counters and
potential serve targeted ads. No DB is required. No risk on
losing the data.
Lets think this use case through a bit further. Isn't the ultimate
goal
of the NYT to prove to advertisers that it is able to deliver a
particular demographic profile?
That said isn't the NYT going to end up having some sort of
intermediary
in the authentication chain in the same way they have third parties
hosting their ads or doing other hacks for monitoring views?
Wether NYT gets the data and aggregates it or someone else, I don't
see why that matters to the points I am making.
Having experienced P3P I am very wary of protocols that expec users to
exercise choice in selecting privacy settings when they are given it.
Not sure what you are getting at wrt. P3P. The user is not
necessarily selecting their privacy settings. They are choosing to
either release their data or not. Binary decision.
-- Dick
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