On Tue, Nov 29, 2016 at 10:06 AM, John Levine via dmarc-discuss < dmarc-discuss@dmarc.org> wrote:
> In article <864f7119-9912-7143-7cc4-b2c10ca1f...@delegated.net> you write: > >Has there been any discussion about using DMARC to configure spam > complaint feedback loops? > > No, for reasons already mentioned. > > But see https://datatracker.ietf.org/doc/draft-levine-herkula-oneclick/ > > Ooh, interesting. I hadn't seen that; thanks for the pointer. > This is likely to be an RFC soon, and is apparently already > implemented at some large webmail providers. You can put a new header > in your message which encourages recipient systems to do a one-click > non-interactive unsubscribe when someone reports the message as junk. > > (Apologies for the non dmarc-discuss topic) We currently treat FBL reports as unsubscribe requests. We do the unsubscribe and send an email saying 'hey, if you made a mistake, here's a link to re-subscribe'. What we've found, unfortunately, is that the rate of accidental spam button clicking is higher than we expected. For example, with at least one webmail service, the Spam button is right next to the Delete button. People are peeved when we unsub them; it's not a good user experience and we're looking at different algorithms to guard against the occasional accidental spam button press. Which somewhat lessens the efficacy of the whole enterprise. What would be great is if this RFC could have some language discussing having a confirmation dialog to prevent these accidental mistakes from happening. Thanks, Mark
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