The  new book..you find.. 
http://www.hkc22.com/KeyTechnologies.html

The year  2005 will bring a series of new challenges for the Chinese 
government, and for investors in China..

Just some of the challenges China now faces are:

   Excess liquidity (cash) in the market 
   Weak corporate governance 
   Internal reform of the Chinese Communist Party 
   Continued weakness in Chinese SOEs (state-owned enterprises) 
 

For non-Chinese investors interested in investing in China, the greatest single 
danger is an excess of experts who claim to have insights into the China 
market, even though they do not speak the language, do not have local 
connections, and don't understand the business ecosystem in China. The best 
solution is a culture mixed consulting company.

In 2004, the official amount of foreign direct investments (FDI) will be more 
than US$60 billion. The unofficial number is even larger. The trouble is that 
there are not enough good investments to go around. In order to meet demand, 
many investments which are not good are dressed up as prime investments. Expect 
this trend to continue in 2005.

This deal underscores a very interesting trend: Non-Chinese firms  want to go 
into the Chinese market to capture market share, while Chinese leading 
companies, with the support of the Chinese government, want to expand beyond 
China's boundaries. 

Hi-tech firms,  have been traditionally weak at international marketing, and 
the soft skills needed to succeed internationally. Most of their customers are 
businesses. In 2005, we should see deals which are more oriented to consumer 
marketing. This will be more interesting than the current range of deals, and 
it will take time to see results. 

 The whole business ecosystem has changed, and the hi-tech companies are still 
struggling to adjust a new world where the advantage lies with the customer.

On the monetary side, the greatest single challenge for the Chinese government 
is how to soak up the excess liquidity slushing around in the Chinese economy. 
Failure to soak it up will rapidly lead to multiple bubbles in the economy. 
There is already excess investment in hard assets (factory production) and 
certain parts of real estate, especially residential properties in the tier one 
cities. Much of the smarter real estate money has already gone into the tier 
two and tier three cities, which are experiencing real growth. 

In 2004, Chinese premier Wen Jiabao has done an excellent job of preventing 
excesses from building up in the economy. The Chinese have learned very well 
that the bubble which built up in Japan in the late eighties can do tremendous 
damage to the economy, and will not allow a repetition of that scenario in 
China. 

For non-Chinese investors, a special note of caution. There is too much hype 
going on about China. In the short term, China's growth is overblown; in the 
long term, it is under-estimated. There will be corrections, some of them 
major, along the way. 

But the changes are higher then the risks....

China Business Strategies

www.hkc22.com




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