*** Democracies Online Newswire - http://www.e-democracy.org/do *** MoveOne.Org is flexing their e-mail list muscles ... Some articles to check out: http://www.pcworld.com/news/article.asp?aid=33682 Digital petition urges Nader to quit Politics in cyberspace: E-mail rally pushes Nader to back Gore, but the Green leader won't pull out. http://www.thestandard.com/article/display/0,1151,19695,00.html Dot-Gov: Moving On to a Democratic Majority (MoveOn's target effort which raised $70,000 for a congressional candidate over a weeken.) And see their VotePledge <http://www.votepledge.org/> e-mail effort. They have timed this well to take advantage of informal e-mail forwarding on the election which is just reaching its peak. And of course will gather even more opt-in e-mail addresses. Also, a good summary article: http://www.zdnet.com/zdnn/stories/news/0,4586,2648139,00.html Election 2000: The Net wins big And, I really don't agree with the argument that the candidates should be spending money on banner ads to attract undecideds to their sites as a priority. They should have used banner ads through out the campaign season to build their one-way e-mail announcement lists. Only the RNC seems to have done this on occassion. There were other articles, but see the new one at: http://www.techweb.com/wire/story/TWB20001103S0001 Gore, Bush Scramble For Undecided Voters (11/03/00, 7:32 a.m. ET) By Mary Mosquera, TechWeb News The Republican and Democratic presidential candidates are pulling out the stops to reach undecided voters as the U.S. election looms just days away. And the Internet is an integral part of that strategy, the campaigns said Thursday. But one analyst said the candidates were late to the game to concentrate on the key undecided voters. - end clip - Here are some source materials from folks who would love to see some of that big tv-ad money spent on banner ads :-): http://www.jup.com/company/pressrelease.jsp?doc=pr001018 http://www.mediametrix.com/press/releases/20001011.jsp?language=us http://www.mediametrix.com/data/campaign2000.pdf Comment: The political .org, .com portals, and media sites are much more likely to attract the undecideds in my opinion. However, the vast majority of undecideds at this point are not likely to be political information seekers anyway. I don't think anyone has figured out how to get lots of people not generally interested in politics to visit political sites. While a couple soft-sell candidate sponsored sites for target undecided audiences might be worth launching (a normal undecided person will get lost on most of the Prez main sites) over the last two weeks of a campaign, television is still king. What I can't figure out is why the candidates and parties have not used their television ads to promote their online efforts at all. I'd at least stick in something to encourage active supporters to logon and get connected to the virtual campaign. The name of this game is to maximize the size of your opt-in e-mail announcement list and use it to inform, motivate, and activate your supporters to help the overall strategic activities and volunteer person power needs of the campaign. E-mail is king. The web is a side show. Cheers, Steven Clift Democracies Online Newswire *** Please send submissions to: [EMAIL PROTECTED] *** *** To subscribe, e-mail: [EMAIL PROTECTED] *** *** Message body: SUB DO-WIRE *** *** To unsubscribe instead, write: UNSUB DO-WIRE *** *** Please forward this post to others and encourage *** *** them to subscribe to the free DO-WIRE service. ***
