----- Original Message ----- 
From: "GB" <[EMAIL PROTECTED]>
Newsgroups: tucows.services.domains.general
To: <[email protected]>
Sent: Thursday, May 04, 2006 6:33 PM
Subject: [domains-gen] 12.88


> How are we supposed to make any money or get any new business when we are 
> paying $15.00 USD for a .CA from TUCOWS and many other domain sellers are 
> charging end users well below that? ($12.88 - namespro.ca) ($9.95 - 
> netfirms.com)
>
> Are we wasting our time here or is TUCOWS planning on dropping the price 
> for resellers.

My guess is that you like your business to make a profit, I know that I do, 
but many of those below cost companies are making no profit.
I know because I see their executives cars when we attend the same meetings 
;)
Its all paying interest on loans and not making a real surplus.
To me this would be no fun.

It is similar to the UK market where many companies sell at below registry 
cost price.
I have proved that its possible to charge what seems like a high price ($15 
for .com) and still sell enough of them to make it worthwhile.
The reasons for this are probably:

- very simple ordering process (have you ever tried to order anything from 
Godaddy? people get put off by that sort of thing)
- we sell domains to hosting resellers who value us sorting out the name 
server delegation for them.
- we bundle lots of extras with the domain names.
- we provide a simple upgrade path to our web hosting service.

The market research I did last year showed that people would only switch to 
a lower cost provider if the price was so low it was below cost price, which 
is exactly why those companies are using that strategy.

I think I can increase the number of domains we sell by selling them to 
people using our new free hosting service. In fact the profit on selling 
domains to even 10% of those customers could be considerable.

I don't think any of us could or should try to compete with $8.95 for .com.
It is just not workable even if you are paying $6.25


-- 
Regards

Gordon Hudson
Hostroute.com Ltd
www.hostroute.net 


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