Bill wrote: > For example, should a domain name featuring the word "paris" offer a page of links related to France or have pictures of Paris Hilton? What do visitors in England expect at this domain versus visitors from the United States? What if they speak Chinese? The solution we have chosen will figure that out automatically, without you having to lift a finger. The end result? Higher revenue since the landing page experience reflects what the visitor is *really* looking for. I can certainly agree with you on the pictures and making the process as automatic/scalable as possible but at the moment landing page systems are, to be frank, pretty stupid. I noticed the SedoPro system allowed you to enter keywords associated with the domains (tagging) and thought that was a step in the right direction. The best targeting is done by knowing the business of the original site. Let’s take your example of paris.com. Well if it was a site about Paris, France then you would put in the appropriate keywords, exactly *because* you wouldn’t want information about a certain heiress being shown :-) The people who followed existing web links would be looking for that specific information so conversions would be higher. I still believe existing web links provides a higher traffic source than type-ins. If the system is trying to work that out automatically by A/B testing that is a step in the right direction but I don’t think they will ever get it even 60% right. Take a hypothetical example like fredjacks.com, a domain that used to sell car parts. I’ve not seen a parking page yet that has managed to work that one out without a key term being in the domain name itself. Maybe one day they can check the context of the existing inbound links but they aren’t there yet. Still these domains are only bringing us revenue for a very short period so maybe you are right, it’s most likely not worth us paying this level of attention to them. Best Regards, Nick CEO e3internet http://www.e3internet.com
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