The complete reference:

Gerbing, David W., Anderson, James C. An updated paradigm for scale
development incorporating unidimensionality and its assesment. Journal of
Marketing Research. Vol. XXV (May 1988).

Alexandre Moura.

----- Original Message -----
From: "Alexandre Moura" <[EMAIL PROTECTED]>
To: <[EMAIL PROTECTED]>
Sent: Saturday, June 16, 2001 9:26 AM
Subject: Re: Factor Analysis


> Dear Haytham,
>
> other issue concern with a measure of the latent construct is the
> unidimensionality.  Hair et alli(1998): "unidimensionality is an
assumption
> underlying the calculation of reliability and is demonstraded when
> indicators of a construct have acceptable fit on a
> single-factor(one-dimensional) model.(...) The use of reliability
measures,
> such Cronbach´s alpha, does not ensure unidimensionality but instead
assumes
> it exists. The researcher is encouraged to perform unidimensionality tests
> on all multiple-indicator constructs before assessing their reliability."
>
> This reference is very important:
>
> Gerbing, David W., Anderson, James C. An updated paadigm for scale
> development incorporating unidimensionality and its assesment.
>
> Best regards,
>
> Alexandre Moura.
> P.S. Please accept my apologies for my English mistakes.
>
>
>
> ----- Original Message -----
> From: "haytham siala" <[EMAIL PROTECTED]>
> To: <[EMAIL PROTECTED]>
> Sent: Friday, June 15, 2001 5:40 PM
> Subject: Factor Analysis
>
>
> > Hi,
> > I will appreciate if someone can help me with this question: if factors
> > extracted from a factor analysis were found to be reliable (using an
> > internal consistency test like a Cronbach alpha), can they be used to
> > represent a measure of the latent construct? If yes, are there any
> > references or books that justify this technique?
> >
> >
> >
> >
> >
> >
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>
>
>
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