Hi Ron;

Interesting..

I knew the engineer who was Mgr. for the Pentium Group at Intel. he told me
that all the CPUs came off the same Fab. They were tested and graded for
performance. The better ones (fast) were sold at a premium. The poorer ones
were the Celeron line of CPU.

When I was in school I worked at the Hubline Bottling plant in Palo Alto. I
put Vodka bottles on a belt at the beginning of the filling process. I had
huge pallets of glass bottles around me. I would flip a case of bottles on
the belt at a time. When I came on duty.. The manager told me what size they
were filling at the time. This might be a quart, fifth, pint or 1/2 pint.
The bigger stuff was on another line. There were 3 brands: Smirnoff, Popoff
and something that began with an R and had a Russian Logo on the bottle. It
didn't matter what brand of bottle I placed on the belt, as long as the
bottle was the right size for the run.  I asked one of the suit and tie guys
about the difference in branding, noting that all the vodka that went in the
bottles was the same. The cost between the expensive stuff and the cheap
stuff was vast. He told me that the glass bottle on the Smirnoff product had
more expensive art work and that more money was spent marketing that product
so the price was higher. "It's all in the marketing son" as I recall.

pete

-----Original Message-----
From: [EMAIL PROTECTED]
[mailto:[EMAIL PROTECTED] Behalf Of Ron D'Eau Claire
Sent: Sunday, July 02, 2006 4:15 PM
To: 'Elecraft Reflector'
Subject: RE: [Elecraft] Experience with off brand Lithium AAs?


Pete wrote:

I've been told that there are but 3 or 4 actual (major) manufactures of
consumer batteries in world and that Union Carbide is the only large one
here. All the "branding" is from the 3 or 4 makers. Do you have any idea if
this is true?

------------------------

Some years ago I wrote a documentary film about the manufacture of tires in
the USA. One of the interesting points I learned about was that brand-name
tires end up with all sorts of "off-brand" labels in service stations,
discount dealerships, etc. While all the tires came from the same assembly
line, the tires were *not* the same!

At the final testing stages of the tires they were graded according to the
quality of the finished product. Any tire safe to run on a vehicle was sold.
Only the tires meeting the highest standards got the manufacturer's 'brand'
name on them. All lesser quality tires received various other brands. Those
other buyers knew exactly what they were getting. Each one had certain
specifications the tires had to meet; they just weren't as high quality as
the "branded" tires. Poorer tires went for less, all the way down to those
just good enough to use at all. So, while all the tires came from the same
plant, they were definitely *not* equal.

I ran into the same thing in both automobile manufacturing and the
manufacture of gasoline in the USA. (Journalism can be very interesting!) In
that case it was a major American tire manufacturer who sold a variety of
automobile models in different price ranges. Almost anyone familiar with the
cars knew that a part from one model, such as a wheel bearing, would fit on
other models as well. But they weren't equal. The parts for the
higher-priced models were purchased with much tighter specifications and
quality standards than those for the lower priced models. That allowed parts
suppliers to sell more of their parts since not every part has to meet the
same high standards, so they could charge less overall. The auto
manufacturer could then sell the 'lesser' models for less because of lower
parts costs.

In almost every case the difference was in reliability and performance. For
example, a big issue with tires is what they called "conicity" - or the
"roundness" of the tire with weight on it - hence, how smoothly it rides.

Yes, all gasoline is indistinguishable when it flows from the refinery. But,
when it arrives at the distribution station, lots of chemicals are added to
it that give each "brand" it's unique properties and features.

I never did a report on battery manufacturing, but I'd be astonished if the
same thing wasn't true of them as well.

Do you always get more if you pay more? Absolutely not.

But that doesn't make the corollary true. You don't get the same quality
when you pay less. Even if you know the part came from the same plant.

Ron AC7AC

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