On Jan 31, 2010, at 4:37 PM, Douglas McAdam wrote:

I cannot quite see why Apple allowed it to die or why in some way, by someone, it has not been restored. Surely there are computer genius out there who can redo this wonderful mailer.


Apple killed off all of Claris with two exceptions.

1: ClarisWorks. They renamed it AppleWorks and held it because they needed a simple, cheap, productivity tool available for the Mac so people could do basic home and office work. Making them spend $400 for MS Office was not an acceptable solution. Note they still offer this kind of a product in the form of iWork, and notice the iPad announcement came with an announcement of iWork for the iPad, for the exact same reason, it needed a simple cheap productivity solution.

2: Filemaker. This was spun off to its own company and kept purely because it was very profitable. In the simple database market on the Mac there was really only one solution, Filemaker (there were other products, but Filemaker ruled the market). Even on Windows you had only two that dominated the market, Access, which came with MS Office, and Filemaker. Access is much harder to design and use then Filemaker so Filemaker even had (has) a good market share on Windows. So it got to live on as its own company.

Everything else by Claris was axed, including Emailer. There was no value to keeping any of it and this was a time that Apple needed to do some major refocusing of the entire company. So anything that wasn't either directly profitable and/or had a distinct market value was killed. This wasn't limited just to Claris. The entire Newton team was shut down right after a major OS upgrade and new lines were released. Several Mac models were also dropped as was the clone market.

In the end, Emailer was a tragedy of simple business needs. It didn't hurt any that OS X was in the works and there was an existing NeXT mail client that would be easier to port to OS X then Emailer was going to be. MS had nothing to do with killing emailer even though we all want to believe it and blame them. MS never cared about the Mac email market, they cared about the Windows market and really they cared about Exchange, controlling the mail client on windows was just a way to push people towards the more lucrative Exchange Server. Heck, they didn't even add Mac support for Exchange until a more recent Entourage release. MS only cared about the browser market (and at the time of the deal with MS, Netscape was bumped in favor of IE being the default Mac web browser, dropping emailer for Outlook Express was just a nice throw in for MS and convenient for Apple).


As for why no one has recreated Emailer in OS X.

1: No one has the rights to use the source code
2: Even with the source code, porting it to OS X would likely be a nightmare 3: No market value in doing the work to port or simply rewrite. No market value = no money to be made = not worth spending a huge effort to do it. Look at the email market on the Mac, you have Mail.app. If you don't want that, you have Thunderbird that is free, if you don't want that, you have PowerMail which is paid, if you don't want that, there are other options free or paid, each one getting less and less market and less and less generated revenue. How much time do you thing it would take to rewrite Emailer as an OS X native app? 200 man hours? 1000? I honestly have no idea, but I do know it isn't a weekend of work, it is likely months of work for someone to do. What is the return going to be? Release it for free? Sell it? How many copies will be sold? 50? 100? 1000? At what, $35, $50? The economics just aren't there, not in a market that already has several good established email applications. And that doesn't even touch on the fact that the PowerMail developers also liked eMailer and have made a point of trying to include the best features in their mail client while still maintaining a modern application with modern features.

I could be wrong on the economics, it might turn out to be a great deal for someone. But on the surface it doesn't seem like it, thus it is very hard for someone to leap in to doing it.

We all want eMailer back, but I just don't see it is ever going to happen. I know I am never going to write it.

-chris
<www.mythtech.net>


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