----------empyre- soft-skinned space---------------------- Electronic entertainment firms sink or swim based on the degree to which they can capture and hold the limited resources of player attention and performance. The more players that can be "captured," and the longer they can be retained, the more profit--and (and this is the crux of it) the more need there is for computing machinery and all its attendant demands for electricity, labor, resource extraction, refining, assembly, and logistics. Particularly at the highest levels of the industries, electronic entertainment is essentially a relentless arms race where platform and AAA firms compete to capture and operationalize megascale player populations. Epic Games' Fortnite alone has upwards of 40 million active daily players—a product of their own relentless "A/B testing" of game features and mechanics with an eye toward ever increasing "time in chair." Other kinds of electronic entertainment that work like videogames, even if we don't typically think of them as such, entail similarly vast numbers. Tinder organizes a million dates a week. In the first quarter of 2019, gaming fans around the world watched 2.7 billion hours—308,219 human years—of Twitch content; 302.4 million of those hours—or 34,521 human years—were accounted for by League of Legends streamers alone.
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