http://www.motortorque.com/bmw/i3/news/become-a-film-star-with-bmw-virtual-test-drive-23345 Become a film star with BMW virtual test drive by Richard Bush 16th September 2013
[image http://www.motortorque.com/res/images/articles/bmwi3becomeelectric_1024x0.jpg Become a film star with BMW virtual test drive http://www.motortorque.com/res/images/articles/bmwi81_1_1024x0.jpg BMW i8 – the supercar of the future? http://www.motortorque.com/res/images/articles/bmwi3concept_1024x0.jpg BMW’s i3 ] BMW has introduced a new app that allows you to virtually test drive the new i3 electric car on your smartphone or tablet and act as the leading role in a Hollywood film. To some people, test drives can be a little boring – although I guess that depends on the make and model of the vehicle. BMW, however, has found a way to enhance the test drive experience on one of its latest models – the new i3 electric car. By downloading the ‘BMW i3 360’ app, users can take a virtual test drive in the new BMW i3 electric vehicle. The twist, however, is that you are also part of a film. As well as giving you some insight into what the new i3 is all about, the new film/test drive, entitled ‘Become Electric’, allows the user to interact as they turn their device when watching – an action which turns the characters head to look around in the video. The ‘Become Electric’ film was directed by Emmy Award-winning Director, Jason Zada – who is best known for directing ‘Take This Lollipop’, a film that has racked up 100 million views. According to BMW UK Marketing Director Chris Brownridge, the new i3 virtual test drive is a culmination of film, advertising, gaming and digital marketing. Brownridge said: “Become Electric allows consumers to experience the future of mobility in a revolutionary and exciting new way. You are at the wheel of the new BMW i3 electric car for almost the entire film all while being immersed in a big Hollywood-style movie." The new BMW i3 will go on sale in the UK in late 2013. [© 2013 Motortorque] For all EVLN posts use: http://electric-vehicle-discussion-list.413529.n4.nabble.com/template/NamlServlet.jtp?macro=search_page&node=413529&query=evln&sort=date EVLN: Hop on an ELF to Ditch the Keys for World Carfree Day 9/22 EVLN: Google joins solar plane team + EVLN: Badger’s Electric Pacer, rare, last of its kind {brucedp.150m.com} -- View this message in context: http://electric-vehicle-discussion-list.413529.n4.nabble.com/EVLN-Become-a-film-star-with-BMW-i3-virtual-test-drive-tp4665284.html Sent from the Electric Vehicle Discussion List mailing list archive at Nabble.com. _______________________________________________ UNSUBSCRIBE: http://www.evdl.org/help/index.html#usub http://lists.evdl.org/listinfo.cgi/ev-evdl.org For EV drag racing discussion, please use NEDRA (http://groups.yahoo.com/group/NEDRA)
