http://www.motortorque.com/bmw/i3/news/become-a-film-star-with-bmw-virtual-test-drive-23345
Become a film star with BMW virtual test drive
by Richard Bush  16th September 2013 

[image  
http://www.motortorque.com/res/images/articles/bmwi3becomeelectric_1024x0.jpg
Become a film star with BMW virtual test drive

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BMW i8 – the supercar of the future?

http://www.motortorque.com/res/images/articles/bmwi3concept_1024x0.jpg
BMW’s i3
]

BMW has introduced a new app that allows you to virtually test drive the new
i3 electric car on your smartphone or tablet and act as the leading role in
a Hollywood film.

To some people, test drives can be a little boring – although I guess that
depends on the make and model of the vehicle. BMW, however, has found a way
to enhance the test drive experience on one of its latest models – the new
i3 electric car.

By downloading the ‘BMW i3 360’ app, users can take a virtual test drive in
the new BMW i3 electric vehicle. The twist, however, is that you are also
part of a film.

As well as giving you some insight into what the new i3 is all about, the
new film/test drive, entitled ‘Become Electric’, allows the user to interact
as they turn their device when watching – an action which turns the
characters head to look around in the video.

The ‘Become Electric’ film was directed by Emmy Award-winning Director,
Jason Zada – who is best known for directing ‘Take This Lollipop’, a film
that has racked up 100 million views.

According to BMW UK Marketing Director Chris Brownridge, the new i3 virtual
test drive is a culmination of film, advertising, gaming and digital
marketing.

Brownridge said: “Become Electric allows consumers to experience the future
of mobility in a revolutionary and exciting new way. You are at the wheel of
the new BMW i3 electric car for almost the entire film all while being
immersed in a big Hollywood-style movie."

The new BMW i3 will go on sale in the UK in late 2013. 
[© 2013 Motortorque]




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