'An EV so awesome/badass/powerful> would forever change attitudes'

http://www.businessinsider.com.au/how-tesla-motors-got-its-name-2014-11/
Here's The Untold Story Of How Tesla Motors Got Its Name
Drake Baer  November 17, 2014

[images  
http://static.businessinsider.com/image/546a579e6da811484052e1e7/image.jpg
Long before Tesla Motors made a car, it needed a name

http://static.businessinsider.com/image/546a56fdeab8ea27150551ce/image.jpg
Teslathinker  Nikola Tesla, inventor of the AC induction motor

http://static.businessinsider.com/image/5458d4ab69bedd9d645b97ce/image.jpg
Tesla incorporation  The incorporation papers that Tesla Motors made with
the state of Delaware
]

In 2003, Martin Eberhard went to Disneyland with Carolyn, the woman who
would become his wife.

The engineer was taking the first steps to launch an electric car startup.

It would one day become a $US28 billion company.

But he needed a name.

The car wouldn’t be like other electric vehicles: Instead of a hippie-dippy
golf cart, this would be a high performance sports car — the kind that could
accelerate from 0 to 60 in under four seconds.

The point was to make a car so awesome, so badass, so powerful that it would
forever change what everybody thought about electric vehicles.

But what kind of name could communicate all that?

He’d been pitching his girlfriend on names for months. Nothing clicked.

It couldn’t sound overly ecological. One of the reasons that GM’s EV-1
electric car failed is that it couldn’t escape from the green ghetto.

It couldn’t sound too engineer-focused, either, he thought — any Leaves,
Volts, or Bolts would have to be set aside.

It had to sound like a car company, not another Silicon Valley startup.

Plus, it had to be easy to remember.

Eberhard and Carolyn sat down at the Blue Bayou, a restaurant nestled inside
the Pirates of the Caribbean ride.

Romantic, right?

On this night, Eberhard made a fateful pitch.

What if the name honored Nikola Tesla, the Serbian-American genius that
invented the AC induction motor, which the new company planned on using?

He said to her, “What about Tesla Motors?”

Bingo.

Her reply: “Perfect! Now get to work making your car.”

On April 23, 2003, Eberhard’s cofounder Marc Tarpenning nabbed the domain
name: Teslamotors.com.

On July 1, 2003, they incorporated.

The car that could change history had its name.

This post is taken from “The Making Of Tesla: Invention, Betrayal, And The
Birth Of The Roadster,” an original Business Insider investigative feature.
[© businessinsider.com.au]
...
http://www.businessinsider.com/tesla-the-origin-story-2014-10
Tesla: The Origin Story - Business Insider
The Making Of Tesla: Invention, Betrayal, And The Birth Of The Roadster.
Drake Baer. Nov. 11, 2014
...
http://www.teslamotors.com/forum/forums/making-tesla-invention-betrayal-and-birth-roadster
Invention, Betrayal, And The Birth Of The Roadster. - Tesla ...
Tesla Motors  5 posts - 4 authors  November 12, 2014
...
http://meme-machines.com/2014/11/teslas-original-ceo-reveals-what-its-like-to-get-fired-by-elon-musk/
Tesla’s Original CEO Reveals What It’s Like To Get Fired By Elon Musk
November 18, 2014 By datamonkees By Drake Baer ... This story is taken from
“The Making Of Tesla: Invention, Betrayal, And The Birth Of The Roadster,”
an original Business Insider investigative ...
...
http://www.tecwab.net/heres-the-untold-story-of-how-tesla-motors-got-its-name/
Here’s The Untold Story Of How Tesla Motors Got Its Name
November 18, 2014 By Drake Baer ... This post is taken from “The Making Of
Tesla: Invention, Betrayal, And The Birth Of The Roadster,” an original
Business Insider investigative ...




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